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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Authentic leaders inspire themselves
2010-04-30

 

 Dr Renalde Huysamen and Mrs Marietjie du Plessis.

Leadership is held in very high esteem. In today’s world the ability to lead and motivate yourself and others is of the utmost importance. This year, Dr Renalde Huysamen and Marietjie du Plessis from the Centre for Higher Education Studies and Development (CHESD) at the University of the Free State (UFS), continue to build on a year-long Leadership-Learning Community Programme that they launched last year.

The aim of the project is, amongst others, to assist academic and non-academic staff at the university not only to discover their own strengths as leaders, but also to dream about it in order to achieve lively, sustainable and flourishing communities of collaborative learning and development. During the first six months of the programme staff members of the UFS investigate their personal and professional experiences and in the process they grow as individuals and authentic leaders.

The group is very diverse in terms of race, gender, language and qualifications. According to Mrs Du Plessis this diversity creates an opportunity where participants learn to understand themselves and others better. Firm ties are forged in a supportive, safe and stimulating environment in which mutual learning can take place.

During the last six months of the year the focus is on research outputs for academic staff en projects for non-academic staff. Some personnel have already published articles and managed to build international relations by means of this. Non-academic personnel have engaged in projects to improve provision of service with great success.

The Leadership Programme comprises 40 hours and includes breakaway sessions, group and individual activities, interviews and conversations, out-door activities, narrations and research methodology. The sessions take place on the UFS campus, but two breakaway sessions at resorts near Bloemfontein are also undertaken. Although this programme has been launched in the Higher-Education sector, it can also be adapted to fulfil the needs of any other sector, says Dr Huysamen.

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