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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Kovsie Open Day a resounding success
2010-05-05

 
 Photo: Gerhard Louw


The Kovsie Open Day 2010 that took place on the Main Campus of the University of the Free State (UFS) in Bloemfontein last week, was attended by more than 6 000 prospective students and their parents. This event was a resounding success. Thus report our prospective students, their parents, campus personnel, as well Prof. Jonathan Jansen, Rector and Vice-Chancellor at the UFS.

Parents and learners from across South Africa were firstly welcomed by Prof. Jansen, the Deans and Moses Masitha, the President of the Student Representative Council (SRC) in the Callie Human Centre. Thereafter they were afforded the opportunity to visit the various exhibitions in the faculties and residences. Parents and learners could also complete application forms for entrance to the UFS in the tent of the Division Corporate Relations on the Red Square. Liesl Cronje from Magaliesburg, who wants to come and study B.Sc.Agric. at Kovsies, was named as the winner of R3 000 by Corporate Relations after her application form had been selected in a lucky draw.

Residences and student organisations also had information points on the grass in front of the Main Building, where more information was given out to prospective students. Armentum, Vishuis and Karee won the first, second and third place respectively with their information points. The ladies’ residences Vergeet-my-nie, Emily Hobhouse and Soetdoring respectively boasted with the best information points.

The first official Kovsie slogan competition was also held and Madelief was appointed as the winner.

This day was held to provide prospective students and their parents with the opportunity to become better acquainted with the distinctive quality that the UFS offers its students. Staff and students also provided learners with the necessary information to enable them to make the right decisions regarding their career and studies next year.
 

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