Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

UFS strengthens ties with Mexican university
2010-05-11

 At the First Joint Subcommittee on Technical, Scientific and Technological Co-operation were, from left: Prof. Nahum Marban-Mendoza, Chairperson of the Department of Agroparasitology, UACH; Dr Gisela Pena-Ortega, Director of the Office for International Affairs and Academic Exchange, UACH; Prof. Wijnand Swart, Director of UFS Strategic Academic Cluster 4: Technologies for Crop Industries in Semi-arid regions; and Dr Victor Pinto, Department of Parasitology, UACH.
Photo: Mercedes Cuenca


In 2006, the University of the Free State (UFS) signed an institutional agreement with the Autonomous University of Chapingo (UACH) in Mexico. This made the UFS the first South African academic institution to establish scientific relations with Mexico.

It was for this reason that Prof. Wijnand Swart, Director of the UFS Strategic Academic Cluster 4: Technologies for Crop Industries in Semi-arid regions, was invited to participate in the First Joint Subcommittee on Technical, Scientific and Technological Cooperation held recently in Mexico City. During his visit, Prof. Swart secured the working relationship between the UFS and the UACH.

During the first meeting of the Mexico-South Africa Bi-national Commission, the Mexican Foreign Secretary and Minister of Foreign Affairs and South African Minister for International Relations and Cooperation signed a joint statement. The statement, “Mexico and South Africa: Towards a Priority Relationship”, together with a Scientific and Technological Cooperation Agreement, will lay the foundations for monitoring existing collaboration and promote new actions between institutions in Mexico and South Africa.

Prof. Swart spent the remainder of his stay in Mexico presenting lectures to staff and students at the UACH on integrated pest management and challenges facing South African agriculture. He also engaged in discussions with Dr Gisela Pena-Ortega, Director of the UACH Office for International Affairs and Academic Exchange, about the establishment of a staff and student exchange programme with the UFS.
 

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept