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Prof Peter Rosseel: Why change in behaviour is difficult and what you can do about it?

26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish

Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn — Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so.

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room.

Team building doesn’t work, it is a waste of money.
Stop giving presentations, people only remember 4% of what was presented.
Take the word ‘consensus’ out of your vocabulary.
You can measure all you want; it won’t change behaviour.
Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time).

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

UFS increases admission requirements

2010-07-26

Admissions criteria for entry to undergraduate programmes at the University of the Free State (UFS) will be increased with immediate effect. This means that students who begin their undergraduate studies in 2011 will need to meet the new admissions criteria in order to register.

“Increasing admissions requirements is a critical component of our unwavering commitment to excellent academic standards and educational quality at the UFS,” said Prof. Driekie Hay, Vice-Rector: Teaching and Learning at the UFS.

“The challenge of student success at most South African universities is something that has attracted increasing attention over the past few years. We believe that it is our responsibility as an educational institution to admit students that we are confident are likely to be successful, and also to provide the very best quality of teaching and learning to ensure success.”

The university is also acutely aware that large numbers of young people in the country attend schools that are not adequately resourced to provide the quality of schooling needed for successful university study.

“We are thus committed to working with schools and with talented learners in order to address this challenge,” said Prof. Hay.

“The university currently has several initiatives in this regard. Further, our innovative and extremely successful University Preparation Programme (UPP) provides an opportunity for students with potential who do not meet the university entrance criteria to complete a bridging year that prepares them for the rigours of university.”

For students who begin their studies in 2011 the following changes will come into effect:

The minimum requirement for entry into undergraduate programmes will increase from 28 points to 30 points.
The minimum requirement for entry into extended programmes will increase from 23 points to 25 points.
The minimum requirement for entry into the University Preparation Programme will increase from 17 points to 20 points.
Subject-specific requirements specified by faculties will remain the same, except for Natural and Agricultural Sciences (contact the Faculty Manager at 051 401 3199).
All programmes that already require a minimum score of 30 points and above will not be changed.
The minimum entrance criteria for the B.Ed. Foundation Phase and B.Ed. Intermediate Phase will increase from 23 points to 25 points.
The minimum entrance criteria for B.Soc.Sc. Nursing will increase from 28 to 29 points.

Performance in the National Benchmark Tests will be used for placing students into academic support modules as needed.

These test results will not be used for admissions decisions in 2011, except for Faculties where it is used as part of their selection process.
Prospective students are encouraged to submit their applications for study in 2011 as soon as possible.
For telephone enquiries, please dial 051 401 3000.

More information (Pdf document, English and Afrikaans)

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za
26 July 2010

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