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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Springboks choose Kovsies' sports facilities
2010-09-02

The Springbok team boasts five former Kovsies. From the left, front, are: Flip van der Merwe, Prof. Jonathan Jansen, Rector and Vice-Chancellor of the UFS, and Gurthro Steenkamp. At the back, from the left, are: Jannie du Plessis, C.J. van der Linde and Juan Smith.
Photo: Gerhard Louw

Over the years the University of the Free State (UFS) has already produced 67 Springbok and 22 Springbok Sevens players. Therefore it comes as no surprise that the Springboks have chosen the UFS’s sports facilities in preparation for their match against Australia this coming Saturday. They will tackle Australia at the Free State Vodacom Park at 17:00. Five former Kovsies are included in this team. They are Flip van der Merwe, Gurthro Steenkamp, Jannie du Plessis, C.J. van der Linde and Juan Smith.

Kovsies have been providing quality rugby for many decades already. During the 2009 rugby season the UFS rugby club produced 12 players for national teams and 73 players for provincial teams (all age groups). This does not include all the former Kovsies. According to Mr Rockey le Roux from KovsieSport at the UFS, there is currently not one South African Super 14 team that does not include a Kovsie or former Kovsie.

The UFS is also equipped to produce top rugby players. Shimla Park is the main field of Shimla rugby, where all the Shimla games are played. Some of the Varsity Cup games are also played on this field. Boom Prinsloo, the Shimla player named as the 2010 player of the Varsity Cup tournament, is included in the current Springbok Sevens practice team. Shimla Park boasts 1 000-lux lights, which let this field comply with international standards.

There are four more rugby fields that are used for residence rugby. Currently 26 rugby teams of the university's residences and three provincial teams practise on the fields.

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