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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Thirteen Scholarships for Science and Mathematics learners awarded
2011-02-15

The Thirteen Scholarship winners are seen here with: Back: Mr Cobus van Breda (Project Manager, School for Continuing Education, far left), Prof. Jonathan Jansen (Vice-Chancellor and Rector of the UFS, Second from the right), Prof Dennis Francis (Dean of the Faculty of Education, on the right), Middle: Ms Elizna Prinsloo (School for Continuing Education, left) and Ms. Pearl Nhlane (SANRAL, right).
- Photo: Stephen Collet

Thirteen learners from the University of the Free State (UFS)’s School for Continuing Education (SCE) were successful in their applications for school scholarships at SANRAL (South African National Roads Agency). This represents more than a third of the successful applications countrywide.

The SCE’s ICT Laboratory aims to enable and encourage more learners to enter into science related studies and careers. To achieve this, 180 selected learners from Grade 10, 11 and 12 are exposed to activities at the ICT Laboratory every year. “It is an attempt not only to foster a positive attitude towards Mathematics and Science amongst learners, but also to raise their knowledge and skills levels through e-Education in Science and Mathematics,” says Mr Cobus van Breda, Project Manager of the programme.
 
As part of the programme, learners have the opportunity to apply for a scholarship at the sponsor, namely SANRAL (South African National Roads Agency). The scholarship not only covers all school and hostel fees for the particular year, but also includes stationary as well as school and sports outfits of the learner.
 
At a recent information session for successful learners and their parents held at the UFS, Ms Pearl Nhlane of SANRAL congratulated the learners and said that “SANRAL is recognising the hard work of the learners by investing in them”. Prof. Jonathan Jansen, Vice-Chancellor and Rector of the UFS, in turn thanked SANRAL for their initiative and told the learners “that one has to take the gap when one gets the opportunity”, indicating to the learners that the scholarship can be seen as such an opportunity, since it can possibly pave the way to study benefits in future.  

 

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