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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

UFS academic speaks on Islamic terrorism
2012-09-12

 
 Prof. Hussein Solomon

Senior Professor Hussein Solomon from the Department of Political Studies and Governance at the University of the Free State (UFS) says it is imperative that we understand how ordinary Muslims are socialised, violently radicalised and primed to engage in acts of terror.

He was speaking at the Inter Religion Forum in the Faculty of Theology on the topic, “The rise of Islamist fundamentalist thought”.

According to Prof. Solomon, “The war on terror is truly a struggle between competing ideologies, after all, before a suicide bomber detonates his/her vest he/she must be ideologically indoctrinated to believe that what he/she is doing is the ‘right’ thing both in terms of the act and target.” Prof. Hussein, however, assured that the pure teaching of Islamic is not in favour of terrorism and killing.

Most of the twentieth century witnessed an ideological struggle between freedom and democracy. According to Prof. Solomon, “democracy” won that struggle. “The ideological struggle between freedom and authoritarianism is, however, far from over and thus we witness a clash of two competing ideologies across the globe,” he said.

He added that this is not an inter-civilizational conflict. “It rather is occurring within Muslim societies and between radical Islamists and the West.”

“A major battle is taking place in Islam between moderates, who in my view are the real Muslims, and the Islamo-fascists. Non-Muslims cannot simply regard this battle as an internal struggle. They need to support the moderate Muslim actively.”

“Should moderate Muslims lose this struggle, a clash of civilisations will become inevitable and the future will resemble a world of a war of all against all,” Prof. Solomon said.
 

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