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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Former Kovsie wins Absa L’Atelier
2012-07-27

Elrie Joubert
Photo: Hannes Pieterse
24 July 2012

A former Kovsie has taken top honours at the Absa L’Atelier Art Competition.

Elrie Joubert, who completed her master’s degree at the Department of Fine Arts in 2010, is the first Free Stater who has won the competition for young artists between 21 and 35. This puts her in the company of previous winners such as Penny Siopis and Diane Victor. As the overall winner, Joubert receives a cash prize of R110 000 and a six month stay at the Cité Internationale des Arts in Paris, France.

Her winning entry, Selective Unveiling, consists of a light-table with a private collection of miniature natural objects, a digital microscope used by the viewer to inspect the objects, as well as a projector that projects the microscope’s image directly on a screen.

“By making my private collection public, I expose myself to possible investigation and criticism,” says Joubert about her winning entry. “The process is, however, reversed when the viewer is also robbed of his/her ‘privacy’ in collecting images with the microscope, which are projected on a screen for other viewers to see.”

Joubert, who lectures in Drawing and History of Art of Graphic Design at the Midrand Graduate Institute’s Bloemfontein Campus, says the Absa L’Atelier is the biggest competition she has won thus far. In 2007 and 2010 she reached the final rounds of the SASOL New Signatures Art Competition.

Her advice to art students: “Keep on doing what you do, learn to handle criticism selectively, and above all, if you take no risks you’ll never win.”


 

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