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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Three OSM students selected for the 2013 World Youth Symphony Orchestra
2013-01-25


Carmi Nel

Elsabe Raath

Maja van Dyk

25 January 2013

Three students from the University of the Free State’s Odeion School of Music (OSM) have proved their mettle. Carmi Viljoen (violin), Elsabé Raath (viola) and Maja van Dyk (viola), have been accepted into the prestigious World Youth Orchestra – an orchestra known worldwide for its quality and the prix de corps itadvances between nations.

Musica Europa, an Italian cultural association, founded the World Youth Orchestra (WYO) in its present guise in 2001. It has close ties with UNICEF and its mission is to combine music with social activities from cultures all over to world in order to enrich the cultural life of all.

Rigorous auditions are held which require applicants to upload video recordings onto a website (Vimeo). An international board of adjudicators subsequently listens to these recordings and select the best.The three OSM students were good enough to make the grade.

These three musicians are also members of the Free State Symphony Orchestra, as well as the MIAGI orchestra that toured Europe successfully last year. They are also outstanding chamber musicians. Carmi and Elsabé, as members of the Junior Odeion String Quartet, have shown that they are on par with international standards and have toured The Netherlands. In 2012, Maja van Dyk had been selected to perform as soloist with the National Youth String Orchestra under the baton of Swedish conductor and violinist, Fredrik Burstedt.

They first heard of the possibility of playing for the WYO through Anmari van der Westhuizen, lecturer at the OSM. Margarite Spies from the KZN Philharmonic Orchestra (KZNPO) had contacted her in search of worthy candidates. A scant three weeks later, they received the good news of their inclusion.

The orchestra, with representatives from five continents, will be touring South Africa this year and no less than nine South Africans have been included. The tour kicks off in Durban, followed by performances in East London, Plettenberg Bay, George, Knysna, Stellenbosch, with a grand finale in the Cape Town City Hall.

Works that will be performed include ‘’Romeo and Juliet’’ by Prokofiev, the irrepressible “Carnival Overture” by Dvorák, Barber’s ‘’Adagio for Strings’’ and part of Mahler’s majestic Fifth Symphony, all under the baton of the dynamic Josep Vicent.

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