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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Kovsie students bring warmth to the Bloemfontein community
2013-06-01

 

Michael van Niekerk and Melissa Lucas, prime of Akasia, making up the packages.
Photo: Linda Fekisi
14 June 2013

It goes without saying that winter in Bloemfontein is scarcely pleasant, especially if you do not have the proper clothing. Members of the Kovsie community have taken a step towards giving a helping hand to those in need. Share the Warmth Winter wonder box is a project that was launched by the SRC City Residences and Commuter students to help keep the cold away. Students and staff of the University of the Free State (UFS) donate a package which includes a blanket, beanie, gloves, socks and sweets, to be handed out to the children in need.

Share the Warmth Winter is the brainchild of Michael van Niekerk who is the SRC member in charge of the portfolio. He received the idea for such a project from an initiative he is a part of at Mooiplaas Township. “People make shoeboxes with presents inside for children and hand them out during Christmas. I thought it would be a great idea to share the warmth in winter, especially in the freezing Free State,” he said.

The team managed to collect more than 100 items in just a few weeks. The distribution of the boxes will take place around the Bloemfontein area. Teams will visit shelters, while others will hand out the boxes directly to children in places like Heidedal and downtown.

“I am very delighted by the response and think that this is something that needs to grow bigger and bigger to include the entire Bloemfontein every winter,” said Michael when asked if it is a once-off project. People who would like to bring warmth to the little ones, can still send boxes or packages to the SRC Building or send an email to vanniekerkm@ufs.ac.za for more information.

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