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Prof Peter Rosseel: Why change in behaviour is difficult and what you can do about it?

26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish

Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn — Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so.

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room.

Team building doesn’t work, it is a waste of money.
Stop giving presentations, people only remember 4% of what was presented.
Take the word ‘consensus’ out of your vocabulary.
You can measure all you want; it won’t change behaviour.
Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time).

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

UFS honours many during Autumn Diploma and Graduation Ceremony

2006-04-06

The University of the Free State (UFS) will award 857 diplomas and 2 579 degrees on 21 April 2006 and from 24-26 April 2006 during this year’s autumn diploma and graduation ceremony. Students from the Main Campus and Vista Campus will take part in the ceremony.

Altogether 35 doctorates and two honorary doctorates will be awarded. The honorary doctorandi are Mr Pieter Cox (Ph D (hc)) and Mr Terry Moss (Ph D (hc)). Mr Cox is the non-executive chairperson of Sasol Limited and Mr Moss is General Manager: Generation Business Enhancement at Eskom.

On 21 April 2006 at 08:30 altogether 347 diplomas in all the faculties (except the upgrading programmes in the School of Education) will be awarded. On the same day at 14:30 altogether 361 degrees in the Faculty of Economic and Management Sciences (excluding B Acc, B Admin, B Pub and related honours, master’s and doctor’s degrees) will be awarded.

On 24 April 2006 at 08:30 altogether 510 diplomas will be awarded in the School of Education (ACE, NPDE and CE). That same day at 14:30 altogether 314 degrees, one doctorate and one honorary doctorate will be awarded in the Faculty of Economic and Management Sciences (i.e. B Acc, B Admin, B Pub and related honours, master’s and doctor’s degrees). The honorary doctorate will be awarded to Mr Pieter Cox during this ceremony.

Mr Cox will be honoured for being the driving force behind Sasol’s global expansion and the subsequent listing of Sasol on the New York Stock Exchange. His passion and focus ensure that Sasol as a national asset is constantly making history, despite the sometimes hostile economic and environmental influences.

On 25 April at 08:30 altogether 325 degrees and 9 doctorates will be awarded in the faculties of Health Sciences, Law and Theology. That same day at 14:30 altogether 554 degrees, 13 doctorates and one honorary doctorate will be awarded in the Faculty of Natural and Agricultural Sciences. The honorary doctorate will be awarded to Mr Terry Moss during this ceremony.

Mr Moss is regarded as a modern-day South African industrialist. He will be honoured for his dedication to the provision of sustainable renewable energy to the citizens of South Africa and Southern Africa through the development and promotion of the hydroelectric power industry and other sources of renewable electrical energy.

On 26 April at 08:30 altogether 427 degrees and 5 doctorates will be awarded in the Faculty of the Humanities and that same afternoon at 14:30 altogether 598 degrees and 7 doctorates will be awarded in the School of Education.

Both the diploma and degree ceremonies will be held in the Callie Human Centre on the Main Campus in Bloemfontein.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
5 April 2006

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