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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

UFS acts fast in expelling students for serious misconduct
2014-02-22

On the evening of Monday 17 February 2014, Muzi Gwebu, a fifth-year student in BCom Economics, while walking on the Bloemfontein Campus of the UFS, was side-swiped by a vehicle driving recklessly through campus. He followed the vehicle where it stopped at one of the residences and approached the two occupants. A confrontation started and he was assaulted by one of the occupants of the vehicle.

Gwebu sustained minor injuries and was immediately assisted by the university’s residence life division. He lodged a complaint of assault at the South African Police Service (SAPS).

The senior leadership of the UFS is shocked and outraged at this blatant act of violence against one of its students. The Vice-Chancellor and Rector, Prof Jonathan Jansen, says: “We regard this incident in a very serious light and we worked closely with the SAPS throughout the night to identify and locate the perpetrators who were driving with false number plates.”

With the assistance of the student leadership in one of the residences, the owner of the vehicle and his companion were traced this morning.

The two students were immediately handed to SAPS by the university’s Protection Services and were arrested on charges of attempted murder, assault and driving with false number plates.

In addition to the criminal investigation by the SAPS, the university is also conducting an urgent and formal investigation into the incident.

The university has offered Gwebu full counselling and support until he is fully recovered.

“It is sad and disappointing that, after so much progress with the social transformation of the UFS, such a horrific incident could have occurred. It is pleasing, however, that across the board, all our students condemned these vicious acts. The students, if found guilty in the criminal and institutional investigations, will definitely not be allowed to study at the University of the Free State,” he said.

END

Statement by Dr Willy Nel, Residence Head of Armentum men’s residence

The Residence Head, Residence Committee and all residents of Armentum male residence on the Bloemfontein Campus unequivocally distance themselves from any behaviour which does not breathe the letter and spirit of the University of the Free State's vision of Human Embrace and Academic Excellence. We work tirelessly to upend traditions that are contradicting this vision. Therefore we add our voice to those who condemn the incident in which ex-residents allegedly assaulted a pedestrian who is also a student of our institution. We express our support to and confidence in the university's and other processes to find justice in this matter.

Dr Willy Nel
Residence Head: Armentum



Media release
Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 3422
Cell: +27(0)83 645 2454
E-mail: news@ufs.ac.za

 

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