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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Experts to exchange insights on historical trauma
2014-02-20

Programme

An international group of scholars and practitioners will meet at the Bloemfontein Campus of the University of the Free State on Tuesday 25 and Wednesday 26 February 2014. This will be the first research symposium in a series of four in which experts will share their insights on the aftermath of mass trauma and violence. The symposium brings together scholars from across the globe whose research explores various aspects of historical trauma in Chile, Peru, Cambodia, Rwanda, Kosovo, Mozambique, Germany as well as South Africa.

Discussions on South Africa will include the historical traumas of the Anglo-Boer War and the apartheid years. Prof Pumla Gobodo-Madikizela, who is co-hosting the symposium with Prof Björn Krondorfer of Northern Arizona University, explains that the gathering is designed as an International Research Forum with the aim to foster multidisciplinary collaborations. The forum is expected to lead to innovative scholarship, new avenues of inquiry and the advancement of knowledge.

The symposium will kick off on Tuesday 25 February with a morning session from 8:45–12:00. The UFS community is welcome to attend this open forum.This session will include speakers such as Prof Kimberly Theidon of Harvard University and Dr Susan Glisson, Executive Director of the William Winter Center for Racial Reconciliation at the University of Mississippi. Prof Jonathan Jansen, Vice-Chancellor and Rector, will deliver an address followed by a discussion on the Human and Academic Projects at the university as strategies of transformation.

The public session will close with a students’ round-table discussion of the Hector Pieterson iconic photo of the 1976 Soweto Uprisings staged as an event in the Anglo-Boer War.

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