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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Media: Moshoeshoe-lesing waardevol
2006-05-29



Hoofartikel
29 Mei 2006

 

Waardevolle lesing

DIE eerste koning Moshoeshoe-gedenklesing van die Universiteit van die Vrystaat het sommer met die intrapslag prikkelende gedagtes opgelewer en wys dat dit ’n paslike en nuttige manier is om ook die bydraes van swart leiers in Afrika te eer.

Terselfdertyd verskaf die eerste gedenklesing wat deur prof. Njabulo Ndebele, vise-kanselier van die Universiteit van Kaapstad gelewer is, diep stof tot nadenke en debat.

Die gedenklesing kom juis terwyl al hoe meer wenkbroue gelig word oor die skepping van ’n ander forum, die Native Club, waarvan wit Afrikane uitgesluit word.

Dis die geesteskind van mnr. Titus Mafolo, politieke raadgewer van pres. Thabo Mbeki, en die doel daarvan is om ’n forum te verskaf vir Afrika-intelligentsia.

In teenstelling met die ras-eksklusiewe Native Club wat ’n ongelukkige teruggryp is na rasgegronde instellings onder die apartheidsbewind, het prof. Ndebele in die gees van die inklusiewe leierskap van koning Moshoeshoe van Lesotho die gedenklesing opgedra aan al dié mense in Suid-Afrika en elders wat die moed het om hul oorwoë mening uit te druk oor belangrike sake wat die samelewing in die gestig staar.

Hy het tereg bygevoeg dié lesing kom op ’n kritieke punt in Suid-Afrika se nuwe demokrasie.
Prof. Ndebele het daarop gewys dat koning Moshoeshoe – Lesotho het onder sy leierskap mense van verskeie dele van die subkontinent gelok – kon bewys dat verskeidenheid ’n bindende eienskap kan wees.
Jy bereik die grootste eenheid tussen onderskeidende entiteite waar jy relatief vrye ruimte aan hulle gee om hul eiesoortige kenmerke na vore te bring.

Prof. Ndebele het ook opgemerk ’n toenemende aantal hoogs intelligente, sensitiewe en toegewyde Suid-Afrikaners oor die klas-, ras- en kulturele spektrum heen, bely dat hulle soos nooit tevore nie, onseker en kwesbaar voel sedert 1994.

Hierdie koerant spreek ter aansluiting hierby die wens uit dat die ANC-regeringsalliansie sal toesien dat wie ook al die leiding vorentoe in dié alliansie oorneem, ook daardie saambindende eienskappe moet besit wat koning Moshoeshoe gehad het. En wat hy gebruik het om sy land uit te bou en te verenig.

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