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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Researchers explore gender-based violence at schools in Southern Africa
2014-10-17

Prof Dennis Francis
Photo: René-Jean van der Berg


Violence in schools, especially gender violence, has been a much explored and debated topic. But researchers at the University of the Free State (UFS) are now also exploring the link between gender, diversity and violence in schools in Southern Africa.

This study – a first of its kind – received funding from the United Nations Educational, Scientific and Cultural Organisation (UNESCO) and will investigate how the perception of ‘different’ is a contributing factor to violence in schools.

This UNESCO-funded study, in collaboration with Hivos, GALA and the Government of the Netherlands, will involve schools in Botswana, Lesotho, Namibia and Swaziland.

Prof Dennis Francis, UFS Dean of Education and principal researcher in this study, says children and youth around the world are exposed to violence in and around educational settings. “This does not only undermine a child’s rights to quality education, but also the capacity of the education sector to train future citizens who will respect each other regardless of differences.”

Prof Francis says although girls are the most vulnerable targets of GBV, boys can also be targets, as evidence reveals that many children and youths who are perceived as different in terms of gender, are often victims of violence in school.

“Education is the most significant means of fostering social inclusion, promoting individual rights and realising the full potential of all young people, including those perceived as different. This project is aimed at assisting government, policy makers and professionals in the education sector, as well as civil society organisations and other key stakeholders in Southern Africa to create educational policies and practices that promote safe schools for all youths.”


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