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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Department of Architecture recognises excellence
2014-11-20

 

From the left are: Gary Westwood, Marius du Plessis and Henry Pretorius
Photo: Ifa Tshishonge
Front page design by Marius du Plessis

Marius du Plessis received the first prize in the Regional Corobrik Student of the Year Award for his design of a National Geothermal Research and Educational Centre in Johannesburg. The award ceremony was hosted by the Department of Architecture at the University of the Free State.

Anja Lareman was awarded the second prize for her Psychiatric Unit for the Deaf in Worcester and Mariska Peel received third prize for her design of a laboratory for the after oil epoch in Durban.

The Corobrik award for Best use of clay masonry brickwork was awarded to Valentino Moutzouris for his design of a Performing Arts Centre in Wynberg, Cape Town.

The event was well attended by architecture students who hoped to take home an award. Projects exhibited, received distinctions in one or all of the three main components, including design, the architectural theoretical treatise and building sciences.

“This is the greatest award that one could win in the Free State. It came with so much blood, sweat and tears, as I had to live, eat and work day and night at the same place in order to finish the project,” said Marius, master’s student in Architecture. He said that he hopes the project can be developed and implemented in mine shafts to solve the energy crisis in South Africa.

Henry Pretorius, Academic Departmental Head of Architecture, said: “It is vital for architecture to have a public interface. This event is to showcase the work of students and to make sure that it is accessible to the public. It encourages students to understand the value of their own work and its cognisance to society.”

Gary Westwood, Sales Manager of Corobrik Free State, Northern Cape and Lesotho region, said: “So far it has been an incredible journey. This annual event of 24 years is our way of giving back to the community who supports and sustains our business. It is wonderful to see how the architecture industry has adapted to a more sustainable way of design, by being part of the green movement.”

Marius will compete with other Corobrik winners from various universities on national level in April 2015.

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