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Prof Peter Rosseel: Why change in behaviour is difficult and what you can do about it?

26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish

Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn — Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so.

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room.

Team building doesn’t work, it is a waste of money.
Stop giving presentations, people only remember 4% of what was presented.
Take the word ‘consensus’ out of your vocabulary.
You can measure all you want; it won’t change behaviour.
Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time).

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

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KovsieSport celebrates three varsity tournaments' titles

2015-04-21

Both staff and students celebrated the Shimlas, KovsieTennis, and KovsieNetball’s achievements.
Photos: Hannes Pieterse

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In this week of graduation ceremonies, the University of the Free State had more than its academic achievements to celebrate. The Shimlas’ brilliant triumph in the Varsity Cup as well as the achievements by KovsieTennis and Kovsie Netball was celebrated at a colourful event on the Bloemfontein Campus.

At the celebrations, which were well supported by the campus community, the Vice-Chancellor and Rector, Prof Jonathan Jansen, congratulated all three teams on their outstanding achievements. Not only did the Shimlas walk off with the Varsity Cup, they also won every game they played. AJ Coertzen, the Shimlas’ captain, said: “Although we were well prepared and physically fit, the fact that we played for one another contributed much to our success. As a team, we have grown from friends to brothers.”

KovsieTennis was congratulated on wearing the USSA tennis crown for the fourth consecutive year. In addition, they have the following triumphs to their name: 2007 – SASSU (South African Students Sports Union) (Ladies); 2008 – USSA (University Sport South Africa) (Ladies) and 2009 USSA (Men). Duke Munroe, captain of the KovsieTennis team took the opportunity to thank the team personnel. He believes that hard work behind the scenes by the coach, Marnus Kleinhans, and the team manager, Janine de Kock, contributed greatly to the team’s success.

KovsieNetball was also praised for their successes. In 2014, under the captaincy of Karla Mostert, they won gold at the Varsity Netball championships. They also won the National Premier League. The UFS is also proud of its netball players in various national teams: SA Under 19-23, the Protea groups, and the SA University team.

At the celebrations, Karla said: “The environment and the people you surround yourself with dictate how easily you achieve success. Our achievements and successes are evidence of the quality of the coaches, supporters, and facilities available to us.

After the event on the Red Square, the teams made an appearance in the Callie Human Centre, where they were enthusiastically congratulated by graduands, their families and the university management. Dr Khotso Mokhele, Chancellor of the UFS, also praised the teams for their achievements. “You are a team without individual stars. That is the sort of team I want to be part of.”

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