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Prof Peter Rosseel: Why change in behaviour is difficult and what you can do about it?

26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish

Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn — Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so.

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room.

Team building doesn’t work, it is a waste of money.
Stop giving presentations, people only remember 4% of what was presented.
Take the word ‘consensus’ out of your vocabulary.
You can measure all you want; it won’t change behaviour.
Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time).

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

UFS student government elections declared free and fair

2015-09-04

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SRC Main Page
Video: SRC announced (Bloemfontein Campus)

The 2015/2016 Student Representative Council (SRC) elections on the Bloemfontein and Qwaqwa Campuses of the University of the Free State (UFS) have been declared free and fair.

The institutional Independent Election Commission Chairperson, Mandla Ndlangamandla, commended the high level of cooperation displayed by all students who participated in the peaceful and organised elections on the Qwaqwa Campus.

“We are proud to indicate that from the beginning of the election process, there were no incidents of intimidation, disruption, threats, and violence that were reported,” he said.

Announcing the election results at Bloemfontein Campus, the representative of the Electoral Commission of South Africa (IEC), Andrew Ndelele, also confirmed that the commission had ensured that the elections were credible.

Voter turn-out increased at both campuses compared to the previous year. The elections, which took place from Friday 28 August to 1 September 2015, saw 8% and 0.7% increases in votes casted at the Qwaqwa and Bloemfontein Campuses, respectively.

Paseka Sikhosana, President-elect of the Qwaqwa Campus, commended the unity and orderliness displayed by students: “After the polling stations had closed, we came together and sang in peace”.

Incoming SRC President of the Bloemfontein Campus, Lindokuhle Ntuli, also endorsed the impartiality of the elections, while expressing how humbled he was by the support he received during the campaigning period.

Bloemfontein elective portfolios:

Bloemfontein Campus president: Lindokuhle Ntuli
Photo: Johan Roux

President: Lindokuhle Ntuli
Vice-President: Mpho Khati
Secretary: Tsietso Mafaso
Treasurer: Katleho Masheane
Culture: Delia Moumakwe
Sport: Kabelo Elijah Noosi
Transformation: Katleho Mmolayeng Letube
Student Accessibility and Support: Victor Fana Sejane
Media and Marketing: Peo Morwesi Segano
First-generation students: Nicola King
Legal and Constitutional Affairs: Luke Harrold Small
Student Development and Environment: Karabo Pheko

Bloemfontein ex officio portfolios:

Associations Student Council: Sikhulekile Luwaca
Academic Affairs Student Council: Letsika Liqoalane
Campus Residences Student Council: Ingrid Wentzel
Commuter Student Council: Audrey Sithebe
Postgraduate Student Council: Kamogelo Dithebe
International Student Council: Takudzwa Gezi
Student Media Council: Hatsu Mphatsoe
Rag Fundraising Council: Tubatsi Moloi
Rag Community Service Council: Johan Diedericks

Qwaqwa Campus president: Paseka Sikhosane
Photo: Thabo Kessah

Qwaqwa elective portfolios:

President: Paseka Sikhosane
Vice-President: Zethu Mhlongo
Secretary: Nondumiso Langa
Treasurer: Palesa Selepe
Student Development and Environmental Affairs: Lindokuhle Ngubane
Media and Publicity: Bongiwe Buthelezi
Politics and Transformation: Nthabiseng Mokoena

Qwaqwa ex officio portfolios:

Academic Affairs: Edward Nkadimeng
Arts and Culture: Kwenzakwenkosi Mthethwa
Sports Affairs: Thabo Zengele
Rag and Dialogue: Dieketseng Mokoena
Religious Affairs: Mamosebetsi Mokoena
Residence Affairs: Pheletso Moekoa
Off-Campus: Nicholas Sibeko

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