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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Faculty of Education hosts global education conference
2015-11-09



The Faculty of Education at the University of the Free State hosted the Annual conference of the South African Education Research Association (SAERA).  From the left are Profs André Keet, Director of the Institute for Reconciliation and Social Justice, Sechaba Mahlomaholo, Dean: Faculty of Education, Carlos Torres, keynote speaker and Professor of Social Sciences and Comparative Education, and former Director of the UCLA-Latin American Center, and Azlam Fataar, SAERA president.

National and global issues, trends, and research were discussed at the annual conference of the South African Education Research Association (SAERA), hosted by the Faculty of Education at the University of the Free State.

Considered as the highlight for educators, education researchers, and education policy makers, this conference is linked directly to the World Education Research Association (WERA), and to the American Education Research Association (AERA).

More than 400 delegates from national and international universities, as well as other interest groups such as the Department of Higher Education and Training of South Africa, have submitted abstracts on a variety of topics, spanning the different disciplines in education.

Keynote Speaker, Prof Carlos Torres, Professor of Social Sciences and Comparative Education, and former Director of the UCLA-Latin American Center, explained the importance of global citizenship education.

“The requirements to enable global citizenship education are clarification, bare essentials, principles, teaching methods, and agents. Global citizenship education is an intervention in search of a theory.”

Prof Torres's areas of theoretical research focus on the relationship between culture and power, the interrelationships of economic, political, and cultural spheres, and the multiple and contradictory dynamics of power among, and within, social movements that make education a site of permanent conflict and struggle.

Prof Teboho Moja, policy researcher and policy analyst for higher education in South Africa, spoke enthusiastically about changes taking place currently in higher education, changes that are driven by the recent demands of university students. Her keynote address dealt with equality and equity in higher education in South Africa.

“This conference is taking place whilst ‘something’ is happening in South Africa. This ‘something’ had to happen to achieve equity in higher education. Recent events on campuses left me proud to see the unity amongst students. Will the next phase in transformation and reform see that the doors of learning will be opened to all, as stated in the Freedom Charter?”

Prof Moja has authored articles on higher education reform issues in areas such as the governance of higher education, policy processes, and impact of globalisation on higher education.

“Hosting a conference of this magnitude validated the research work of the Faculty of Education in particular. It also positioned the Faculty positively in the national and international conversations around education research and gave the Faculty the opportunity to showcase its research, teaching, community engagement, and most importantly its organisational skills,” said Prof Sechaba Mahlomaholo, Dean of the Faculty of Education. According to Prof Mahlomaholo, staff (academic and support) in the Faculty have benefited greatly from listening to and networking with outstanding scholars from across the broad spectrum of education disciplines in the world. “These scholars also role modelled excellence in education research, which both our students and academic staff are now working towards emulating and surpassing,” he said.


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