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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Seasoned international pianist appointed at the OSM
2016-02-05

Description: Dr Grethe Nöthling Tags: Dr Grethe Nöthling

Dr Grethe Nöthling

The Odeion School of Music is delighted to welcome Dr Grethe Nöthling as a new member of its dynamic performance faculty.

Dr Nöthling has been appointed as principal piano lecturer. She has won several national music competitions, and is the recipient of numerous awards and bursaries, including the University of South Africa overseas scholarship for teachers in 2003.

Musician and pedagogue par excellence

From 1989 to 2005, Dr Nöthling performed as soloist with all major South African Symphony Orchestras. She obtained a Bachelor of Music Degree (magna summa cum laude), specialising in Performance from the University of Pretoria under the tutelage of Professors Ella Fourie and Joseph Stanford.

She furthered her studies in the United States of America at the Cleveland Institute of Music where she received a Master’s of Music Degree in 2008 under the guidance of Daniel Shapiro and Paul Schenly.

Dr Nöthling obtained a Doctorate of Musical Arts Degree (2014) from the University of Iowa (UI) in the USA under Professor Uriel Tsachor. During her studies at the U of I, she was awarded a teaching assistantship, and performed with the university’s New Music Ensemble. During a ten-year residency in the USA, she has performed extensively as both soloist and chamber musician.

Inspiration for aspiring musicians

“It is my hope to be an inspiration for young and upcoming musicians both as pedagogue and performing artist. In order to consider the unique gifts and challenges of every individual student, I am of the opinion that is imperative to be very flexible and adjustable from a methodological and musical perspective,” said Dr Nöthling.

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