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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Department of Oncology provides hyperbaric chamber to cancer patients – a first in the Free State
2016-03-21

Description: Hyperbaric oxygen therapy  Tags: Hyperbaric oxygen therapy

From the left: De Villiers Brink, Gys Botes (both of the Par3 Golfday group that donated towards the hyperbaric chamber), Dr Alicia Sheriff (Head of the UFS Department of Oncology) and Prof Gert van Zyl (Dean of the UFS Faculty of Health Sciences).

Thanks to the Department of Oncology at the University of the Free State (UFS), cancer patients now have access to a hyperbaric chamber – a medical treatment that enhances the body’s healing process through the inhalation of oxygen.

In order to realise this tremendous addition to the treatment of cancer patients, the Department of Oncology established collaboration between the UFS School of Medicine, the Free State Department of Health, and a group of private donors. Currently the only one in the Free State, the hyperbaric chamber has been installed at the Oncology ward at National Hospital in Bloemfontein and will benefit not only patients from the Free State, but also the North West province and the Northern Cape.

While lying down in the chamber, the patient’s body absorbs more oxygen as a result of the high levels of air pressure. This process stimulates the healing of cancer wounds and various other injuries, including sports injuries.

Dr Alicia Sherriff, Head of the Department of Oncology (UFS), says her team is passionate about enhancing the quality of their patients’ lives, even when facing difficult circumstances. “I believe that the hyperbaric chamber is just one way of achieving this, since it helps decrease the harm done by certain medical conditions on the human body,” Dr Sherriff says.

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