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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

“A night of celebration” – Dr Van der Merwe
2016-05-04

Description: “A night of celebration” – Dr Van der Merwe Tags: “A night of celebration” – Dr Van der Merwe

The University of the Free State Faculty of Health Sciences held its annual prize function on 11 April, to celebrate the achievements of its top students from the three schools within the Faculty. Dr Lynette van der Merwe, undergraduate programme director at the School of Medicine, described the night as a celebration of success on many fronts.

The School of Medicine, Nursing, and Allied Health Professions gave students various awards, medals, and trophies for their academic performance and achievements in 2015.

Students encouraged to seize the day

Professor William Rae, Head of Medical Physics at the School of Medicine, was the occasion’s guest speaker. He encouraged students to use the limited time each one of them has in the world to the best of their abilities by always seizing the day. “As prize winners, be leaders, changers in the world. Seek more, appreciate diversity, and mingle with people different from you; always overflowing with joy,” concluded Prof Rae.

Best overall students


Belinda Meyer received the award for best final-year student in the School of Allied Health Professions. Hailing from Potchefstroom, Meyer obtained her Bachelor in Occupational Therapy degree with distinction, and was nominated as the top achiever of her year.

In the School of Medicine’s undergraduate medical programme, Pieter Jan Louw was recognised as the final-year student with the highest academic achievement in all study years. He went on to receive his degree cum laude.

Michelle Horvath, a BSocSc Nursing student, received an award for being the student who displayed the most professional growth during her training. Her years of study were described as being characterised by perseverance and a sense of duty and professionalism.

And lastly, the trophy for the student with the best results in a first Bachelor’s degree in the Faculty was awarded to Karl Nicholas Sachse, who completed his degree in BMedSc (Radiation Sciences) cum laude. Recognised as one of the top five students in his first, second, and third years of study, Sachse is currently doing his BMedSc Honours in Medical Physics.

The evening carried with it its own special ambiance as achievements were celebrated by students, their families, and staff members from the Faculty.

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