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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

UFS establishes Centre for Education Development
2007-09-26

At its meeting on 14 September 2007 the Council of the University of the Free State (UFS) took a number of key decisions on matters recommended by the Executive Management of the university for its consideration or approval.
 
The Council gave the green light for the merger of the Section Upgrading of Education (School of Education) and Research Institute for Education Planning (RIEP) to create a single unit for education development. The qualifications and courses currently offered by these two units will henceforth be offered by the newly formed unit. The new unit will be known as the Centre for Education Development.
 
Under this new dispensation, amongst others, the functions of the unit will be extended to include other in-service training of teachers and empowering courses and qualifications as well. Some of the existing RIEP courses will be converted into credit-bearing short courses in more learning areas than are presently available, and that the focus will also be on offering short courses as the need may arise. Research will become a prominent function of this new unit.
 
The Council has also approved the reinstatement of the Department of Genetics as a stand-alone department. Currently Genetics is a sub-discipline of Plant Sciences. Its reinstatement as an independent department will have several advantages for the Faculty of Natural and Agricultural Sciences, as well as the university, namely:
 
- with its own identity, Genetics as a subject will attract more students, through which the UFS will be able to get more subsidies.
- postgraduate students who leave the university for others will have an incentive to stay.
- researchers in Animal Genetics and Behavioural Genetics will be able to fulfil their full role.
- service delivery to the industry will result in the generation of third-stream income.
 
The Council also extended the terms of office of the Dean of the Faculty of Law, Prof Johan Henning, and that of the Director of Finance, Mr Chris Liebenberg, for a further five years each.
 
The Council further appointed Dr Elias Nyefolo Malete as the Campus Principal of the UFS Qwaqwa Campus for a term of three years. Dr Malete has been acting in that position prior to his appointment.
 
Other matters involved the condonation of the Council’s 1995 resolution to sell the Hertzog House in Goddard Street in Bloemfontein, and the approval of the sale of another house in Biddulph Street in Harrismith.
 
Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za
26 September 2007

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