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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

‘Captivating, powerful’ exhibition debuts at UFS
2016-08-29

Description: Sue Williamson exibition Tags: Sue Williamson exibition

Sue Williamson, What is this thing called freedom?, 2016 (two-channel video, 19min 25s)

A new exhibition by internationally-recognised artist, Sue Williamson, entitled No More Fairytales, was launched in the Johannes Stegmann Gallery on the Bloemfontein Campus of the University of the Free State (UFS) on 18 August 2016. The exhibition takes the audience on an exploration into the long-term effects of South Africa’s violent past.

No More Fairytales features two new video works. In It’s a pleasure to meet you, Candice Mama and Siyah Mgoduka—whose fathers were killed by Eugene de Kock—talk about living with loss, holding, on, and letting go. The other video, What is this thing called freedom?, draws the audience into a conversation between three generations of women in the Siwani family, who talk about the humiliations of apartheid, student unrest in the 1980s, and the recent #FeesMustFall protests.

“It’s all about opening up conversations.”

Both of these works have already been invited to participate in international exhibitions, the first of which, Un Autre Continent, opens in Le Havre, France, in September 2016. The videos will appear in 2017 in Without Drums and Trumpets—100 Years of War, also in France. The exhibition will run until 16 September 2016 at the UFS.

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Sue Williamson, It's a pleasure to meet you, 2016 (two-channel video, 25min)

“There is such an energy to this large piece of work; there is something captivating, something powerful about its vibrancy,” said Prof Pumla Gobodo-Madikizela, Senior Research Professor in Trauma, Forgiveness and Reconciliation Studies at the UFS. The series was commissioned by Prof Gobodo-Madikizela as part of the project, ‘Trauma, Memory and Representations of the Past: Transforming Scholarship in the Humanities and the Arts’. The five-year research project is funded by the Andrew W. Mellon Foundation through a grant of R10 million.

The launch of the exhibition was followed the next morning by an insightful dialogue session between Prof Gobodo-Madikizela, Mama, Mgoduka, Williamson, and the audience. “It’s all about opening up conversations and trying to bring out things that have been so painful and so hurtful in this country,” Williamson said.

 

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