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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Highlights of South Campus
2017-01-18

Description: ACT online South Campus Tags: ACT online South Campus

Description: South Campus new residence Tags: South Campus new residence

Description: South Campus supplementary school Tags: South Campus supplementary school

We look back on 2016 to pick out the outstanding achievements of our three campuses. Here is a selection of headlines from the South Campus.

Fully online Advanced Certificate in Teaching (ACT)

In July 2016, the South Campus of the University of the Free State (UFS) became the first in South Africa to introduce an online platform for teachers to obtain the Advanced Certificate in Teaching (ACT). This unique platform, entirely online, provides teachers the opportunity to complete these certificates faster than before.

First residence for UFS South Campus
In the second semester of 2016, a new residence, named Legae, was opened on the South Campus, with 146 double rooms and 17 kitchens. The new residence accommodates 250 undergraduate and 20 postgraduate students and has 270 beds, 20 single-bedroom flats, 12 additional single rooms, as well as eight laundry rooms and a drying area. Since the UFS strives to cater for differently-abled people, this residence has two rooms available on the ground floor of Block C for differently-abled students.

The residence is also the first at the university that has a grey-water system installed. This water will then be reused for toilet flushing as well as for irrigation purposes on the campus.

South Campus supplementary schools foster future Kovsies
The Monyetla Bursary Project, in partnership with the UFS and other sponsors, presents an annual Winter School for Grade 12 learners on the South Campus. In addition, a Saturday school for Grade 12s has been in operation since 2007.

“Champion teachers in the district assist learners”

Each Saturday, 650 learners attend the classes. Chris Grobler, a science teacher at Navalsig High School in Bloemfontein, who organises both schools, says: “The 1 200 learners at the Winter School came not only from the Free State but from as far as the North West province, Gauteng, and Eastern Cape. We are very pleased about this, as it means that the image of the UFS is being carried further afield.”

A special feature included in this year’s programme was interpreting services in South African Sign Language (SASL) for deaf students.

 

 

 

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