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26 July 2023 | Story Kekeletso Takang | Photo Charl Devenish
Prof Phillipe Burger, Prof Peter Rosseel and Prof Liezel Massyn
Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, together with Prof Peter Rosseel and Prof Liezel Massyn, Head of the Business School, at the recent guest lecture hosted by the UFS Business School.

The business world today is confronted with continuous disruptions and uncertainty. Organisations are challenged to think about digitalisation, innovation, and transformation to remain competitive. Leaders must be able to take everyone with them on a journey of continuous change.

This is according to Prof Peter Rosseel, Director of MCR Consulting (a spin-off of the University of Leuven in Belgium) and Affiliated Professor at the University of the Free State (UFS), who gave the lecture in the UFS Business School. The title of the lecture was The Golden Triangle of Vision-Leadership-Culture: why changing behaviour is so difficult and what you can do about it? and it was aimed at challenging leaders to deal with disruptions and uncertainty, the lecture equipped attendees with the skills to do so. 

Prof Rosseel challenged attendees to stretch their thinking. “Change management is not a human resource function, it is a leadership concern. Leaders who want to see a change in behaviour should create conceptual conflict.”

Conceptual conflict

Laughter was coupled with moments of silence as Prof Rosseel, a visiting professor at the University of Leuven in Belgium, took attendees on a roller-coaster ride. He alluded to five examples of conceptual conflict, statements that shook the room. 

  • Team building doesn’t work, it is a waste of money.
  • Stop giving presentations, people only remember 4% of what was presented.
  • Take the word ‘consensus’ out of your vocabulary.
  • You can measure all you want; it won’t change behaviour.
  • Training as a strategy to change an organisation is a very bad idea.

He believes that conceptual conflict is important for the development of the culture of an organisation.

In addition to creating conceptual conflict, leaders should negotiate with their teams. “There are three ways to go about this; inform, engage/empower, and observe the change in behaviour. People want to be informed on time, people want control, and people want to know why. Meet these terms and you are well on your way to observing the change in behaviour. People can agree to change even if they don’t support it, as long as they believe it is fair.”

An attendee posed a question to Prof Rosseel: “In South Africa, we have trade unions, and this leads to a consensus approach to decision-making. How do we do away with consensus in decision-making?” Prof Rosseel responded by saing: “That’s the context within which you operate. You can’t change the context. Play the politics but never compromise the strategy implementation.”

The golden triangle of ‘vision – leadership – culture’ provides a framework within which organisations can operate. Vision is the content, while leadership facilitates the change in behaviour, and culture is created through strategy implementation and cognitive dissonance.

About the speaker 

Prof Rosseel’s field of expertise covers strategy implementation, change management, cultural and digital transformation, leadership, and learning. He travels the world to help leadership teams and their organisations to change (80% of his time). 

He also teaches change management, and digital and organisational culture transformation to first- and second-year students in the Master of Biomedical Sciences, third-year Bachelor of Criminology students, and third-year Bachelor of Psychological and Educational Sciences students. In 2024, he will also teach a postgraduate course to engineers on the same subject matter. In South Africa, he teaches in the Faculty of Economic and Management Sciences (20% of his time).

Read up on more programmes offered by the UFS Business School here.

News Archive

Investec guest speaker exhorts South Campus students to ‘give it their all’
2017-02-16

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Video clip
Photo Gallery

The South Campus of the University of the Free State (UFS) recently welcomed new first-year and returning senior students during an event in the Madiba Arena. This year marks another highlight for the campus, with the accommodation of 252 students in a brand-new residence named Legae (meaning “Home”) on the property.

Prof Daniella Coetzee, Campus Principal, reminded the gathered students, “You are a fully-fledged Kovsie, and this is the first day of the rest of your life. You are now going to really work on your dreams.”

She went on to relate the life story of Albert Einstein, renowned physicist, making the point, “When you work, when you persist, when you take it one day at a time, you never lose sight of your dreams, and you will reach your dreams. I can promise you one thing, dear Kovsies, that if you work hard, plan hard, and you put your mind to it, it will definitely be worthwhile.”

Setlogane Manchidi, Head of Investec’s Corporate Social Investments division and guest speaker, told his colourful life story and academic journey. He described his ‘a-ha moment’ in high school, “when the penny dropped and everything started making sense” on a visit to his mother’s employer in Johannesburg, after going to the cinema to watch a movie: “This is the life I want to live.”

Description: 'South Campus Opening Tags: South Campus, Opening
Andrew Tlou, Investec Social Investment; Carol Bunn,
UFS Institutional Advancement; Setlogane Manchidi,
Head of Investec’s Corporate Social Investments division;
Tshegofatso Setilo, UAP Programmes Manager; and
Francois Marais, Director: Access Programmes,
at the South Campus opening and orientation day.
Photo: Eugene Seegers


This led to a new resolve in his scholastic efforts at the rural school back home in Ga-Phahla, Limpopo, and he started studying over weekends and by candlelight at night. Mr Manchidi shared this lesson with the students, “At that point, I lost my so-called ‘friends.’ I learnt this: Peer pressure is real. If you want to deal with peer pressure, surround yourself with the right peers! Surround yourself with people who have your best interests at heart. Surround yourself with people who will not turn you back from your path.” He later succeeded in obtaining a bursary to study at the University of Cape Town (UCT).

Mr Manchidi concluded by exhorting students to aspire to greatness, “Every time you settle for what is expected, you rob yourself of the opportunity to prove yourself out of the ordinary. Choose to exceed expectations. Give it your all!”

 

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