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The Odeion School of Music launches two new qualifications

12 July 2023 | Story Dr Anchen Froneman | Photo Supplied

Over the past decade, the Odeion School of Music (OSM) at the University of the Free State (UFS) has been active in designing new qualifications and restructuring current offerings. The OSM introduced the Higher Certificate in Music Performance (in 2017) and a restructured Diploma in Music in 2018 to admit students without the necessary admission requirements for degree studies and develop the necessary skills in that regard. The purpose of these qualifications was to promote inclusivity in providing access to tertiary studies to students who developed musical skills at a more mature age for the first time.

From next year, OSM will offer two new qualifications, namely the Advanced Diploma in Opera Studies and the Postgraduate Diploma in Music Performance. Applications are currently open and will close on 30 September. Classes will commence in February 2024.

Dr Anchen Froneman, Programme Director and Senior Lecturer at OSM, says since the commencement of the Higher Certificate in Music Performance (in 2017) and the restructured Diploma in Music, the student intake included a high number of talented vocalists or late-developing instrumentalists. Many students in these programmes were already in their 20s, but through these programmes could develop their inherent talents and passions. Upon finishing the Diploma in Music, the students could then enter a degree qualification in music studies.

“However, the degree programmes are academically oriented while the Higher Certificate in Music Performance and Diploma in Music are vocational in nature. This disjunction led to the design of the Advanced Diploma in Opera Studies to provide a programme through which the students can access a NQF 7 level qualification in a shorter time than the current existing route through the degree programmes that requires another three or four years of study,” says Dr Froneman.

The Advanced Diploma in Opera Studies

According to her, the Advanced Diploma in Opera Studies aims to prepare students completing the Diploma of Music for professional practice within a single academic year. This specialisation option attempts to enable students with the skillset to partake in Opera productions both locally and internationally as well as to develop an understanding of operatic activities within local communities and specifically to continuously develop young talent for future operatic careers. The modules in the programme include Performance Studies, Vocal Ensemble, Stage Craft and Language for Singers. To serve the teaching duties which are often carried out simultaneously with an operatic career, the modules of Repertoire and Method and Keyboard Skills are included. The Arts Management module serves the management of a professional opera and/or teaching career. The Introduction to Research Skills develops research and academic writing skills in view of possible further postgraduate studies.

The Postgraduate Diploma in Music Performance

The Postgraduate Diploma in Music Performance, explains Dr Froneman, is a one-year qualification but has dual aims. Firstly, the programme will add to the offerings of the UFS that aims to widen access to tertiary education, especially considering the linear progression within vertical articulation possibilities from the Higher Certificate in Music Performance to the Diploma in Music, followed by the Advanced Diploma in Opera Studies that can eventually lead to the PGDip (Music Performance). Secondly, this qualification is partly directed at individuals with active careers in the music industry (both public and private sectors) who wish to advance performance skills and research ability. The qualification is designed to make a positive contribution towards expanding existing career opportunities for individuals completing the qualification.

The ability to present two public concerts of high quality as a soloist or chamber musician will be developed using two recital modules. The Main Recital comprises of an approved programme 35 to 45 minutes (for vocalists and brass instruments) or 60 to 70 minutes (for all other instruments) as well as a Short Recital comprising an approved programme approximately 20 minutes (for vocalists and brass instruments) or 30 minutes (for all other instruments). Performance experts oversee and guide the preparation for these public concerts. The Viva Voce module will develop and evaluate a student’s ability to critically reflect upon and discuss musical works presented during the Main Recital.

The expert musician supervising the recital modules oversees this process in which understanding is fostered through practical experience, research, and application. The Structure Research Essay develops the student’s ability to contribute to performance-related scholarship by applying appropriate research methods and writing skills to reflect upon performance practices in, amongst others, historical, analytical, cultural, social or pedagogical aspects.

For more information on these qualifications and applications, please contact:

Dr Anchen Froneman

Programme Director and Senior Lecturer: Odeion School of Music

Faculty: The Humanities

+27 51 401 2526

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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