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20 July 2023 | Story Prof Theodorus du Plessis | Photo Supplied
Prof Theo du Plessis
Prof Theodorus du Plessis is Professor Emeritus in the Department of South African Sign Language and Deaf Studies at the University of the Free State (UFS).


Opinion article by Prof Theodorus du Plessis, Professor Emeritus in the Department of South African Sign Language and Deaf Studies, University of the Free State


Firstly, South Africa now becomes the first country in the world to recognise its national sign language as an official language in the country's constitution. This is different from the current 76 countries that officially recognise their sign languages.

Secondly, South Africa becomes only the seventh country in the world to recognise its national sign language as an official national language. The other countries where the national sign language is an official language are Uruguay (as of 2001), New Zealand (as of 2006), Poland (as of 2012), Papua New Guinea and South Korea (both as of 2015), and Malta (as of 2016). Four of these countries – New Zealand, Poland, South Korea, and Malta – have effected the officialisation of their national sign languages through a national sign language law. Uruguay has done so through disability legislation and Papua New Guinea through a dictation of the country's National Executive Council.

Thirdly, it took South African Sign Language (SASL) just as long to become an official language of the country, as was the case with South Africa's nine Sintu languages (Zulu, Sotho, etc.). These languages were first recognised as official languages at regional level in 1963 but were recognised as national official languages alongside Afrikaans and English from the interim 1993 Constitution. SASL was granted official status from nowhere within 30 years. Incidentally, Afrikaans gained official status in 1925 – within 17 years after the 1909 Union Act was passed, recognising only English and Dutch as official languages.

Three factors played a role

Achieving these exceptional milestones is due to at least three factors, namely a favourable socio-political climate globally around minority languages and the whole disability issue, sustained pressure from an active Deaf lobby, and the active and decisive bottom-up actions by a string of role players. The degree of political favour should certainly not be lost sight of either. Already in 1995, the ruling ANC wanted SASL to become an official language, and eventually submitted exactly such a proposal to the Constitutional Assembly. Even though the time was not ripe for this, the proposal resulted in SASL being declared an official language in the South African Schools Act of 1996 for the purposes of teaching and learning in public schools (note, not only Deaf schools), the inclusion of "sign language" [sic] in the constitutional language mandate of the Pan South African Language Board, and the granting of linguistic human rights to all South Africans, including the Deaf, in terms of the Bill of Human Rights. The further amplification of SASL in terms of the 18th Constitutional Amendment crowns this campaign, which goes back to the period of the birth of our democracy.

International experts give three reasons why the officialisation of countries' national sign languages is significant:

  • It can help to ensure that Deaf people have access to education, employment, and other services in their ‘own language’.
  • It can promote the use of sign languages in general and also help to preserve the languages.
  • It can raise awareness about the so-called Deaf culture and the contributions of the Deaf.

All three reasons also bring us to the important issue of inclusivity. Education, in particular, plays an important role in this. To date, the Schools Act has been enforced in such a way that SASL has mainly been taught in Deaf schools as home language, while the law stipulates that it applies to all public schools. Now that SASL is also a national official language, perhaps the opportunity has come for the inclusion of SASL as home language in all schools. More importantly, a curriculum must now be developed so that the language can also be taught as first and second additional language in all schools. Such a thing would give inclusivity an enormous jolt. Many universities have been offering SASL as a subject for some time and can attest to the exceptional contribution it makes to fellowship between hearing and deaf persons.

Will not promote inclusivity as such

Also of great importance is the establishment of a functional language dispensation that will include professional language services for the Deaf as well. This will assist in actively realising the significant provisions of the Use of Official Languages Act of 2012 that state entities must establish communication for persons with SASL as preferred language.

It is important to understand that the mere inclusion of SASL as a 12th official language will not promote inclusivity as such. It will require hard work. And more hard work!

 


Bibliography

Wikipedia. 2023. List of official languages by country and territory.  https://en.wikipedia.org/wiki/List_of_official_languages_by_country_and_territory was verified by the author.

Branson, J en D Miller. 1997. National sign language and language policies. In Wodak en  Corson, Encyclopedia of language and education: language policy and political issues in education, 1:89–98). Dordrecht: Kluwer Academic Publishers.

Constitute. 2013. Zimbabwe 2013 (2017 hersien). https://www.constituteproject.org/constitution/Zimbabwe_2017.

De Meulder, M. 2015. The legal recognition of sign languages. Sign Language Studies, 15(4):498–506.

De Meulder, Maartje, J Murray en RL McKee. 2019. Introduction. The legal recognition of sign languages: advocacy and outcomes around the world. In De Meulder,  Murray en McKee (2019), The legal recognition of sign languages: advocay and outcomes around the world. Bristol: Multilingual Matters.

Kiprop, V. 2019. Which countries recognize sign language as an official language? World Atlas: https://www.worldatlas.com/articles/which-countries-recognize-sign-language-as-an-official-language.html

Parlementêre Redaksie. 1995. Gebaretaal dalk gou SA se 12de amptelike taal. Die Burger, 8 Mei, bl. 9.

Reagan, T. 2020. Linguistic human rights and the deaf: implications for language policy. Hooftoesprak, 2nd Language Diversity in Educational Settings Workshop 2020: "Making a change through sign language". Organised by the Department of South African Sign Language and Deaf Studies, University of the Free State, 9–20 November 2020. Virtual event.

Timmermans, N. 2005. The status of sign languages in Europe. Strasbourg: Council of Europe Publishing.

VN (Verenigde Nasies). 1975. Declaration on the Rights of Disabled Persons adopted 9 December 1975 by General Assembly resolution 3447 (XXX). United Nations Human Rights Office of the High Commisioner. https://www.ohchr.org/en/instruments-mechanisms/instruments/declaration-rights-disabled-persons

—. 2006. Convention on the Rights of Persons with Disabilities adopted 13 December 2006 by Sixty-first session of the General Assembly by resolution A/RES/51/106. United Nations Human Rights Office of the High Commissioner. https://www.ohchr.org/en/instruments-mechanisms/instruments/convention-rights-persons-disabilities

—. 2017. International Day of Sign Languages, Resolution adopted by the General Assembly on 19 December 2017 A/RES/72/161. United Nations General Assembly.  https://undocs.org/Home/Mobile?FinalSymbol=A%2FRES%2F72%2F161&Language=E&DeviceType=Desktop&LangRequested=False

WFD (Wêreld Federasie van Dowes). 2016. Our story. World Federation of the Deaf. http://wfdeaf.org/who-we-are/our-story

—. 2022. The legal recognition of national sign languages (Update: 10 January 2022). World Federation of the Deaf. https://wfdeaf.org/news/the-legal-recognition-of-national-sign-languages

Wikipedia. 2023. List of official languages by country and territory.  https://en.wikipedia.org/wiki/List_of_official_languages_by_country_and_territory (Verified by author).


 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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