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07 July 2023 | Story Kekeletso Takang
UFS Industry VisitsUFS Industry Visits - promoting student development
Students from the University of the Free State (UFS) recently had the opportunity to visit four Bloemfontein companies as part of their learning experience in the School of Accountancy.

The University of the Free State (UFS) is committed to producing employable graduates. Being student-centred, the UFS is continuously seeking opportunities to promote the learning experience by taking a holistic approach where teaching and learning extend beyond the four walls of a lecture hall. It is to this end that the UFS School of Accountancy recently took hands with local businesses to expose students to the real world of work through industry visits.

Aimed at providing students with insights into the real world, the industry visits are the initial point of contact between students and the working industry. The approximately 280 students in the Bachelor of Accounting (final-years), Bachelor of Commerce Honours in Accounting, and Postgraduate Diploma in General Accountancy were exposed to the real world so they could see first-hand what professional accountants do, how the business world works, and how their different modules integrate.

Four of Bloemfontein’s largest companies agreed to host a group of 70 students each. Students were given the opportunity to sign up for the company they found most interesting. The companies – Raubex Infra, SA Truck Bodies, Interstate Bus Lines, which sponsored transport to and from all the companies, and Sun Windmill Casino – function in the construction, manufacturing, transportation, and entertainment sectors, respectively. Students were not only treated to talks by the directors and senior staff of all the companies who took time to address them and share insightful information about their operations, but also to tours and treats.

“The updated SAICA competency framework, which guides most of our teaching at the School of Accountancy, requires us to enhance our focus on professional values, attitudes, and acumens (PVAAs). The industrial visits specifically address business acumen, but the added benefit is that it inspires and excites students, as it exposes them to where they may be in future," says Ané Church, Lecturer in the School of Accountancy.

The industry visits were not only fun and tours, but students were also tasked with writing a reflective essay after the visit, setting out what they learnt, found interesting, and would recommend to the respective companies. This, in turn, addressed students’ writing skills and uses reflection as a means of learning.

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The value of sport discussed by international figure
2010-03-31

 
At the presentation were, from the left, front: Ms Corrie Sears, University of Nebraska; Ms Martie Nortje, Corporate Relations at the UFS; back: Dougie Heymans, KovsieSport at the UFS; and Prof. Niel Viljoen, Vice-Rector: Operations.
Photo: Leonie Bolleurs

 
The University of the Free State’s (UFS) Divisions Corporate Relations and KovsieSport recently hosted the Director of Academic Marketing from the University of Nebraska in the United States of America, Corrie Sears. She conducted a presentation on “The value of sport for a university’s brand.”

According to Ms Sears, branding must be an integral part of a university’s awareness campaigns. This could help to increase attendance on sports days. Ms Sears’s presentation also left attendees with some good examples on creating the right atmosphere on the day that a sports game is played. The University of Nebraska is known for their more than 300 consecutive total sell-outs of their football games.

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