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07 July 2023 | Story Kekeletso Takang
UFS Industry VisitsUFS Industry Visits - promoting student development
Students from the University of the Free State (UFS) recently had the opportunity to visit four Bloemfontein companies as part of their learning experience in the School of Accountancy.

The University of the Free State (UFS) is committed to producing employable graduates. Being student-centred, the UFS is continuously seeking opportunities to promote the learning experience by taking a holistic approach where teaching and learning extend beyond the four walls of a lecture hall. It is to this end that the UFS School of Accountancy recently took hands with local businesses to expose students to the real world of work through industry visits.

Aimed at providing students with insights into the real world, the industry visits are the initial point of contact between students and the working industry. The approximately 280 students in the Bachelor of Accounting (final-years), Bachelor of Commerce Honours in Accounting, and Postgraduate Diploma in General Accountancy were exposed to the real world so they could see first-hand what professional accountants do, how the business world works, and how their different modules integrate.

Four of Bloemfontein’s largest companies agreed to host a group of 70 students each. Students were given the opportunity to sign up for the company they found most interesting. The companies – Raubex Infra, SA Truck Bodies, Interstate Bus Lines, which sponsored transport to and from all the companies, and Sun Windmill Casino – function in the construction, manufacturing, transportation, and entertainment sectors, respectively. Students were not only treated to talks by the directors and senior staff of all the companies who took time to address them and share insightful information about their operations, but also to tours and treats.

“The updated SAICA competency framework, which guides most of our teaching at the School of Accountancy, requires us to enhance our focus on professional values, attitudes, and acumens (PVAAs). The industrial visits specifically address business acumen, but the added benefit is that it inspires and excites students, as it exposes them to where they may be in future," says Ané Church, Lecturer in the School of Accountancy.

The industry visits were not only fun and tours, but students were also tasked with writing a reflective essay after the visit, setting out what they learnt, found interesting, and would recommend to the respective companies. This, in turn, addressed students’ writing skills and uses reflection as a means of learning.

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Public Tourism lecture at Qwaqwa Campus a first
2011-10-03

 

Attending the Tourism Month celebrations were from the left: Dr Elias Malete, Qwaqwa Campus Principal; Minister Marthinus van Schalkwyk; and Dr Choice Makhetha, Vice-Rector: External Relations (actg).
Photo: Thabo Kessah

Tourism Month was celebrated in style at our Qwaqwa Campus with the hosting of the first ever Public Tourism Lecture. The lecture was part of the national Tourism Month celebrations and was organised by the National Department of Tourism in partnership with the UFS, the Central University of Technology, Free State and the University of Johannesburg (UJ).

The keynote address was presented by UJ’s Ms Milena Ivanovic, whose paper was entitled Cultural Tourism – Global and Local Perspective. This presentation was followed by a discussion by a panel of experts, namely Prof. Doreen Atkinson, Ms Merle Naidoo (both from the UFS), Prof. Albert Strydom (CUT), Dr Webber Ndoro (African World Heritage Fund), Ms Leonore Beukes (Department of Tourism) and Dr Kevin Mearns (UJ).

In acknowledgement of the role that institutions of higher learning play in advancing the tourism agenda, Minister of Environmental Affairs & Tourism, Marthinus van Schalkwyk, said that South Africa was now in a better position to welcome tourists compared to pre-1994.

“Before 1994 we had less than 500 000 foreign arrivals in the country while in 2010 we had over 10 million of whom 8 million were tourists. In 2006 only 26 airlines were using our airports, but now there are over 50 airlines,” he said.

Also in attendance were Free State MEC for Economic Development, Tourism and Environmental Affairs, Mxolisi Dukwana, and the UFS team led by Qwaqwa Campus Principal, Dr Elias Malete, and Vice-Rector: External Relations, Dr Choice Makhetha.

The Tourism Month festivities were concluded by a tough, but informative Poster Presentation Competition that pitted UFS, UJ and CUT students against each other.

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