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07 July 2023 | Story Kekeletso Takang
UFS Industry VisitsUFS Industry Visits - promoting student development
Students from the University of the Free State (UFS) recently had the opportunity to visit four Bloemfontein companies as part of their learning experience in the School of Accountancy.

The University of the Free State (UFS) is committed to producing employable graduates. Being student-centred, the UFS is continuously seeking opportunities to promote the learning experience by taking a holistic approach where teaching and learning extend beyond the four walls of a lecture hall. It is to this end that the UFS School of Accountancy recently took hands with local businesses to expose students to the real world of work through industry visits.

Aimed at providing students with insights into the real world, the industry visits are the initial point of contact between students and the working industry. The approximately 280 students in the Bachelor of Accounting (final-years), Bachelor of Commerce Honours in Accounting, and Postgraduate Diploma in General Accountancy were exposed to the real world so they could see first-hand what professional accountants do, how the business world works, and how their different modules integrate.

Four of Bloemfontein’s largest companies agreed to host a group of 70 students each. Students were given the opportunity to sign up for the company they found most interesting. The companies – Raubex Infra, SA Truck Bodies, Interstate Bus Lines, which sponsored transport to and from all the companies, and Sun Windmill Casino – function in the construction, manufacturing, transportation, and entertainment sectors, respectively. Students were not only treated to talks by the directors and senior staff of all the companies who took time to address them and share insightful information about their operations, but also to tours and treats.

“The updated SAICA competency framework, which guides most of our teaching at the School of Accountancy, requires us to enhance our focus on professional values, attitudes, and acumens (PVAAs). The industrial visits specifically address business acumen, but the added benefit is that it inspires and excites students, as it exposes them to where they may be in future," says Ané Church, Lecturer in the School of Accountancy.

The industry visits were not only fun and tours, but students were also tasked with writing a reflective essay after the visit, setting out what they learnt, found interesting, and would recommend to the respective companies. This, in turn, addressed students’ writing skills and uses reflection as a means of learning.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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