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UFS promotes student development through industry visits

07 July 2023 | Story Kekeletso Takang

UFS Industry VisitsUFS Industry Visits - promoting student development — Students from the University of the Free State (UFS) recently had the opportunity to visit four Bloemfontein companies as part of their learning experience in the School of Accountancy.

The University of the Free State (UFS) is committed to producing employable graduates. Being student-centred, the UFS is continuously seeking opportunities to promote the learning experience by taking a holistic approach where teaching and learning extend beyond the four walls of a lecture hall. It is to this end that the UFS School of Accountancy recently took hands with local businesses to expose students to the real world of work through industry visits.

Aimed at providing students with insights into the real world, the industry visits are the initial point of contact between students and the working industry. The approximately 280 students in the Bachelor of Accounting (final-years), Bachelor of Commerce Honours in Accounting, and Postgraduate Diploma in General Accountancy were exposed to the real world so they could see first-hand what professional accountants do, how the business world works, and how their different modules integrate.

Four of Bloemfontein’s largest companies agreed to host a group of 70 students each. Students were given the opportunity to sign up for the company they found most interesting. The companies – Raubex Infra, SA Truck Bodies, Interstate Bus Lines, which sponsored transport to and from all the companies, and Sun Windmill Casino – function in the construction, manufacturing, transportation, and entertainment sectors, respectively. Students were not only treated to talks by the directors and senior staff of all the companies who took time to address them and share insightful information about their operations, but also to tours and treats.

“The updated SAICA competency framework, which guides most of our teaching at the School of Accountancy, requires us to enhance our focus on professional values, attitudes, and acumens (PVAAs). The industrial visits specifically address business acumen, but the added benefit is that it inspires and excites students, as it exposes them to where they may be in future," says Ané Church, Lecturer in the School of Accountancy.

The industry visits were not only fun and tours, but students were also tasked with writing a reflective essay after the visit, setting out what they learnt, found interesting, and would recommend to the respective companies. This, in turn, addressed students’ writing skills and uses reflection as a means of learning.

News Archive

Trading innovative ideas for academic bursaries worth R275 000

2015-11-09

The top three individual bursary winners with TATA and UFS representatives. From Left: Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo: Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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