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UFS publishes document that aids universities to internationalise the curriculum

11 July 2023 | Story Leonie Bolleurs | Photo Supplied

iKudu Coil Chevon Slammbee — Chevon Slambee says the COIL approach connects students and educators from different cultural backgrounds through online platforms, allowing participants to engage in cross-cultural learning and collaboration.

Internationalisation of the curriculum has been mandatory for institutions of higher education since 2020, according to the National Policy Framework for the Internationalisation of Higher Education in South Africa.

The iKudu project, an Erasmus+Capacity-Building in Higher Education (CBHE) co-funded project, which aims, among others, for universities to include internationalisation and decolonisation dimensions to transform their curricula, recently published the document: Considerations for enabling guidelines, strategies, and policies for internationalised curriculum renewal for universities with a focus on the diverse South African contexts.

The University of the Free State (UFS) Office for International Affairs (OIA) played a key role in the publication of this document.

In his editorial of the document, Dr Cornelius Hagenmeier, Director of the OIA, states that in the spirit of the iKudu values – which include Ubuntu, trust, and equality – the project stakeholders have developed a document that will serve as a repository of ideas from which all consortium member universities can intelligently borrow when developing their institutional guidelines, strategies, and policies for curriculum renewal, Collaborative Online International Learning (COIL), or other forms of virtual exchange.

He says they are publishing this document to make the ideas available to the broader higher education community, in the hope that they will contribute to further debate on internationalised curriculum renewal processes.

The iKudu project is one of the few major EU-funded capacity-building projects coordinated by a South African university.

UFS coordinates iKudu

According to Chevon Slambee, iKudu Project Manager in the UFS OIA, the consideration document serves as a guiding document for all universities, but specifically focuses on South African universities, taking into account the unique and diverse contexts of South Africa’s higher education landscape and how these contexts influence the curriculum renewal processes.

Slambee explains that the COIL approach connects students and educators from different cultural backgrounds through online platforms, allowing participants to engage in cross-cultural learning and collaboration within the existing curriculum.

Through joint projects, shared courses, and virtual exchanges, it aims to foster intercultural competence, global awareness, and mutual understanding among students. Moreover, the initiative creates inclusive opportunities for all students who take part in COIL, as the inequalities due to financial resources are factored out. “It expands the classroom beyond classroom borders, and grants students the opportunity to engage in a digital international world,” says Slambee.

The five participating South African universities – the UFS, Durban University of Technology, University of Limpopo, University of Venda, and the Central University of Technology – together with the five European universities – the University of Siena (Italy), Coventry University (England), The Hague University of Applied Sciences (The Netherlands), Amsterdam University of Applied Sciences (The Netherlands), and the University of Antwerp (Belgium) – have implemented 51 of their target of 55 COIL programmes, with almost 10 months remaining in the project. “For us, this is a milestone in the iKudu journey,” says Slambee.

Sharing COIL experiences

One of the UFS lecturers who completed a COIL project is Prof Mariette Reyneke, Associate Professor in the UFS Department of Public Law.

Prof Reyneke recently completed her second COIL experience, this time with Prof Alessandra Viviani from the University of Siena. She says one of the best aspects of this initiative is giving our students the opportunity to broaden their horizons by exposing them to peers from a different country and culture. “Moreover, one also gets to expose students from developed countries to the realities and challenges of a developing country,” she adds.

“Through this initiative, we also get the chance to teach South African students that they have valuable contributions to offer the world. In some instances, our legal solutions to problems are fascinating and enriching for international students. Our theory and implementation of human rights are also sometimes more liberal than what students from Europe experience in their own countries,” says Prof Reyneke, who believes that COIL fosters an innovative and enriching experience for students, while also enhancing academic networks.

“It was very satisfying for me to realise that the students not only enjoyed the experience, but also found it beneficial for their personal growth,” she remarks.

Moving forward, Slambee says the OIA is working closely with the Centre for Teaching and Learning and is in the process of establishing a COIL/virtual engagement hub for the university. Furthermore, the Curriculum Internationalisation Project (CIP) has been approved and is being piloted in specific departments and faculties. For more information about the CIP, contact Prof Lynette Jacobs, Slambee, or Nooreen Adam from the OIA.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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