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18 July 2023 | Story Kekeletso Takang
UFS to host ABASA sixth annual Prof Wiseman Nkuhlu lecture

The University of the Free State (UFS) is pleased to host the Association for the Advancement of Black Accountants of Southern Africa’s (ABASA) sixth annual Wiseman Nkuhlu lecture on 28 July 2023 in the Equitas Auditorium on its Bloemfontein Campus.

The prestigious lecture will be delivered by Tantaswa Fubu, ABASA past President and CEO of Great Well, under the theme, The Value of Accountants Reimagined.

ABASA was established in 1985 to promote the professional interests of black persons engaged in the accounting profession. Through this lecture, the association aims to raise renewed support from ABASA stakeholders, captains of industry, and corporates to assist in providing the resources and expertise required for the university to continue producing the leadership excellence it is known and respected for.

Attendees can look forward to presentations by Prof Wiseman Nkuhlu, Chancellor of the University of Pretoria and Chairman of the Board of KPMG; Linda Maqoma, ABASA President; Dr Molapo Qhobela, a Deputy Vice-Chancellor at the UFS; Ayanda Mafuleka, CEO of Fasset; and Likeleli Monyamane, Programme Manager at Standard Bank Group.

The event will be attended by dignitaries from the UFS, SAICA, Fasset, and ABASA.

Event details:

Date:28 July 2023
Time:14:00-16:00
Venue:Equitas Auditorium
RSVP:communications@abasa.org.za

For more information, click here: https://ufsweb.co/3rzOORh

 


 

The prestigious lecture will be delivered by:

Tantaswa Fubu

Tantaswa Fubu was Group Executive: Human Capital and Transformation at Barloworld Limited, an industrial brand management company based in Sandton, South Africa. Fubu’s experience spans 30 years in diverse areas of the economy, including the banking, industrial, automotive, medical scheme, and mining sectors. At Barloworld, she was also instrumental in the integration of newly acquired businesses that performed exceptionally well in their first year; under her leadership, Barloworld was named among the overall Gender Mainstreaming Champions of 2020.

Fubu has worked for KPMG SA, where she was Executive Head: People (HR) and Transformation, and a member of the executive committee. She is a chartered accountant with qualifications in industrial psychology, accounting, banking, and finance.

She has also served as National President of the Association for the Advancement of Black Accountants of Southern Africa (ABASA). In addition, Fubu has previously worked for Standard Bank and Nkonki Inc, and serves as a non-executive director on several boards.

She is the founding CEO of Great Well, as well as a mentor and coach.

Bios of speakers:

Prof Wiseman Nkuhlu

Prof Wiseman Nkuhlu is the former Chancellor of the University of Pretoria and a member of the advisory board of the South African Institute of Chartered Accountants (SAICA).

Prof Nkuhlu served two terms as President of the South African Institute of Chartered Accountants, from April 1998 to April 2000. He is passionately involved with the development of black accountants and is the patron of the Nkuhlu School of Accounting at the University of Fort Hare.

He served as economic adviser to the President of the Republic of South Africa, TM Mbeki, and as chief executive of the secretariat of New Partnership for Africa’s Development (NEPAD) from 2000 to 2005, playing a major role in the elaboration of NEPAD policy framework and in promoting the programme both in Africa and internationally. He regularly participates as a speaker at international conferences on African development issues and corporate governance.

In recognition of his contribution to education, business, and development, Prof Nkuhlu has received a number of awards, including honorary doctorates from the University of the Free State, Stellenbosch University, the University of Cape Town, the University of Pretoria, Nelson Mandela Metropolitan University, the University of the Witwatersrand, and the University of Fort Hare; and merit awards from the National African Federated Chamber of Commerce, the Association for the Advancement of Black Accountants of Southern Africa, and the Black Management Forum. He was also awarded the President of Convocation Medal by the University of Cape Town in June 2004. The medal is awarded to graduates of UCT for outstanding community service.

Linda Maqoma

Linda Maqoma is the national president of ABASA, as well as the founding and chief executive of the Nomatshawe Group. Maqoma holds a BCom Accounting degree and Postgraduate Diploma in Accounting from the University of Fort Hare and has 11 years of experience in the audit space, both in the public and private sectors. She is the deputy chairperson of the Southern African Institute of Government Auditors (SAIGA) Africa and Global Committee, a member of the Black Business Council, National Council and Women's Alliance, Black Management Forum, as well as a member of the Black Business Women's Alliance steering committee.

With an inherent passion for business, people, and development, Maqoma is also an independent non-executive director of the Young African Entrepreneurs Institute, providing advice on the finance and fundraising portfolio. She is a candidate fellow of the fourth class of the Young African Leaders Initiative – South Africa (YALI), an extension of the Aspen Global Leadership Network fellowship. She has served as an audit manager in financial services at KPMG and as a success coach at SAPRO.

Dr Molapo Qhobela

Dr Qhobela holds a PhD in Plant Pathology from the Kansas State University in the United States of America. His career started at Rhodes University in 1991, where he was a lecturer in microbiology and pharmacy, after which he joined the University of Cape Town, before joining the public service sector. His leadership and strategic direction have been sought by several large and complex organisations in the course of his career. From 1998 to 2007, he was Chief Director: Higher Education Policy and Development Support in the Department of Education, from 2007 to 2009 he was Deputy Director General: Higher Education in the same department, and from 2010 to 2011 he was Deputy Director General: Human Capital and Knowledge Systems in the Department of Science and Technology.

Dr Qhobela was appointed Vice-Principal: Institutional Development at the University of South Africa (UNISA) in 2011 and held the position until 2015. He was the Chief Executive Officer of the National Research Foundation (NRF) from 2016 to 2020. 
Dr Qhobela has strong governance credentials, having served and led governing boards, among others as the former chairperson of the boards of the Agricultural Research Council, the Global Research Council, and the Committee of Heads of Organisations of Research and Technology (COHORT). He is currently the chairperson of the Tertiary Education and Research Network of South Africa (TENET).

Ayanda Mafuleka

Ayanda Mafuleka was appointed CEO of the Financial and Accounting Services Seta (FASSET) with effect from 1 January 2019. She previously served as the CFO of the state-owned coal mining company, African Exploration Mining and Finance Corporation (AEMFC). Prior to her AEMFC role, she was CFO at the National Credit Regulator. She has worked in finance across a diverse range of departments in government, including Transtel, the National Ports Authority, National Treasury, the Department of Home Affairs, and Johannesburg City Parks and Zoo. She holds a BCom Honours, Postgraduate Diploma in Forensic Auditing, and an LLB from UNISA.

Likeleli Monyamane

Monyamane sought to utilise the platform that her profession provided to serve her community. From her articles days, Monyamane served as a member of the Free State chapter of the Association for the Advancement of Black Accountants of Southern Africa (ABASA), rising through the ranks to become its first female chairperson. She also served as the youngest member of the University of the Free State Council, as well as on its audit and risk and finance committees.

She co-founded the Keep Lesotho Clean Campaign, which aims to solve Lesotho’s waste management challenges. The group hosts monthly clean-up campaigns and is planning to host a waste management conference and business and innovation challenges.

Monyamane is committed to the development of the accounting profession in Lesotho and has partnered with the Lesotho Institute of Accountants to host a number of development initiatives, such as a young accountant development workshop and a student leadership summit.

Monyamane is also a successful businesswoman who runs a professional services company in Lesotho – Inspire Innovation Business Consultants – with a number of leadership achievements, including the Mandela Washington Fellowship. She holds an MBA from the African Leadership University.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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