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31 July 2023 | Story Lerato Lesiu | Photo Supplied
Umoja Buddy Friendship Day
The Umoja Buddy Programme (UBP) in the Office for International Affairs at the University of the Free State (UFS) celebrated International Day of Friendship by visiting students and staff members all over campus and handing out treats with messages of friendship attached.

The Umoja Buddy Programme (UBP) in the Office for International Affairs at the University of the Free State (UFS) celebrated International Day of Friendship – a day proclaimed by the United Nations (UN) for people to celebrate the virtues of friendship and the role it plays in promoting peace across cultures.

This day is celebrated every year on 30 July; the UBP’s ambassadors and buddies participated on Friday 28 July by hosting an event to encourage a sense of togetherness and solidarity among the university community. It emphasised the importance of friendship and how it contributes to the spread of kindness, love, and peace among people from many cultural backgrounds.

Bulelwa Moikwatlhai, who leads the Internationalisation at Home and Incoming Exchange Students portfolios in the Office for International Affairs, says the participants representing different countries in the Umoja Buddy Programme celebrated the day by visiting students and staff members all over campus and handing out treats with messages of friendship attached.

“The goal was to make someone’s day while learning about their understanding of friendship and to encourage people to reach out to their friends, express their appreciation, and engage in acts of kindness.” 

“The participants had the opportunity to share their personal stories and experiences of friendship, discussing the challenges they faced and overcame, and the lessons they learned. The event allowed individuals to reflect on the value of friendship and its transformative power in promoting understanding and acceptance,” said Moikwatlhai. 

Furthermore, she stated that the UBP has launched a social media campaign to encourage individuals worldwide to celebrate International Day of Friendship. Through inspiring stories, videos, and messages, the campaign aimed to spread the message of friendship and unity across borders. 

Overall, the Umoja Buddy Programme’s celebration of International Friendship Day was a testament to the programme’s commitment to fostering lifelong friendships and promoting intercultural understanding. By providing a platform for individuals to connect, learn, and appreciate each other’s background, the UBP continues to create a world where diversity is celebrated, and where friendship knows no boundaries. The UBP recognises that friendship has the power to bridge cultural divides and create meaningful connections. The UBP firmly believes that these interactions can break stereotypes, enhance cultural awareness, and foster a sense of belonging and inclusivity. 

  • The Umoja Buddy Programme is a programme that pairs newly admitted international students with current students at the UFS for social, cultural, and academic integration. It seeks to ensure the smooth transition and integration of international students into student life at the UFS, helping them to integrate into the campus and local communities. The programme aims to connect international and local students through meaningful lifelong friendships and to foster their academic, social, and cultural integration at the UFS.

News Archive

UFS invests in community journalists
2013-12-09

The first group of journalists who completed the Department of Communication Science’s short-learning programme for community journalists. The course was developed by Mrs Willemien Marais (far left) and Mrs Margaret Linström (far right). In front in the middle are Prof Lucius Botes, Dean of the Faculty of the Humanities, and Mr Lumko Mtimde, CEO of the Media Development and Diversity Agency, the sponsor of the programme. Fifth from right is Ms Manana Monareng Wa Stone, Programme Manager of the MDDA.

An investment in our people, our region and our democracy. This is the value of the Department of Communication Science’s short-learning programme for community journalists.

The first 20 community journalists from radio stations and newspapers in the Free State and Northern Cape received their certificates recently after successfully completing the course Basic Journalism Skills for Community Media.

This credit-bearing short-learning programme is fully sponsored by the Media Development and Diversity Agency (MDDA), a statutory body with the aim of developing and promoting community media.

The University of the Free State (UFS) is the first university in South Africa that presents a course of this nature. “It is also the first large-scale formal training of community journalists in the Free State and Northern Cape,” says Mrs Margaret Linström, journalism lecturer in the Department of Communication Science. She developed the course together with another journalism lecturer in the Department, Mrs Willemien Marais. “What distinguishes our programme for similar programmes is the element of mentoring,” explains Marais. Students attend a week-long training session on the Bloemfontein Campus of the UFS. The lecturers then visit all the participating newsrooms to provide further training in terms of the unique challenges of their area. “During the second semester we’ve travelled more than 3000 km to visit radio stations and newspapers as far afield as Springbok and Phuthaditjhaba,” says Linström.

During the certificate ceremony the CEO of the MDDA, Mr Lumko Mtimde, said this partnership with the UFS has the potential to make a tangible difference in communities. “Combined community media reaches the largest target audience in the country. Against this background the importance of training community journalists becomes very clear,” says Mtimde.

The role of community journalists differ from that of journalists who work for state or commercial media. Yet most of these community journalists fall outside the network of formal training, mostly due to a lack of resources and access to training.

“This course has changed my life. I came back as a newborn baby for whom everything is new!” said Mr Setona Selisa from Naledi FM in Senekal. Selisa and his colleague, Mr Teboho Mabuya, received the award for the best participants of the 2013 course.

 

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