Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
31 July 2023 | Story Lerato Lesiu | Photo Supplied
Umoja Buddy Friendship Day
The Umoja Buddy Programme (UBP) in the Office for International Affairs at the University of the Free State (UFS) celebrated International Day of Friendship by visiting students and staff members all over campus and handing out treats with messages of friendship attached.

The Umoja Buddy Programme (UBP) in the Office for International Affairs at the University of the Free State (UFS) celebrated International Day of Friendship – a day proclaimed by the United Nations (UN) for people to celebrate the virtues of friendship and the role it plays in promoting peace across cultures.

This day is celebrated every year on 30 July; the UBP’s ambassadors and buddies participated on Friday 28 July by hosting an event to encourage a sense of togetherness and solidarity among the university community. It emphasised the importance of friendship and how it contributes to the spread of kindness, love, and peace among people from many cultural backgrounds.

Bulelwa Moikwatlhai, who leads the Internationalisation at Home and Incoming Exchange Students portfolios in the Office for International Affairs, says the participants representing different countries in the Umoja Buddy Programme celebrated the day by visiting students and staff members all over campus and handing out treats with messages of friendship attached.

“The goal was to make someone’s day while learning about their understanding of friendship and to encourage people to reach out to their friends, express their appreciation, and engage in acts of kindness.” 

“The participants had the opportunity to share their personal stories and experiences of friendship, discussing the challenges they faced and overcame, and the lessons they learned. The event allowed individuals to reflect on the value of friendship and its transformative power in promoting understanding and acceptance,” said Moikwatlhai. 

Furthermore, she stated that the UBP has launched a social media campaign to encourage individuals worldwide to celebrate International Day of Friendship. Through inspiring stories, videos, and messages, the campaign aimed to spread the message of friendship and unity across borders. 

Overall, the Umoja Buddy Programme’s celebration of International Friendship Day was a testament to the programme’s commitment to fostering lifelong friendships and promoting intercultural understanding. By providing a platform for individuals to connect, learn, and appreciate each other’s background, the UBP continues to create a world where diversity is celebrated, and where friendship knows no boundaries. The UBP recognises that friendship has the power to bridge cultural divides and create meaningful connections. The UBP firmly believes that these interactions can break stereotypes, enhance cultural awareness, and foster a sense of belonging and inclusivity. 

  • The Umoja Buddy Programme is a programme that pairs newly admitted international students with current students at the UFS for social, cultural, and academic integration. It seeks to ensure the smooth transition and integration of international students into student life at the UFS, helping them to integrate into the campus and local communities. The programme aims to connect international and local students through meaningful lifelong friendships and to foster their academic, social, and cultural integration at the UFS.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept