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31 July 2023 | Story Lerato Lesiu | Photo Supplied
Umoja Buddy Friendship Day
The Umoja Buddy Programme (UBP) in the Office for International Affairs at the University of the Free State (UFS) celebrated International Day of Friendship by visiting students and staff members all over campus and handing out treats with messages of friendship attached.

The Umoja Buddy Programme (UBP) in the Office for International Affairs at the University of the Free State (UFS) celebrated International Day of Friendship – a day proclaimed by the United Nations (UN) for people to celebrate the virtues of friendship and the role it plays in promoting peace across cultures.

This day is celebrated every year on 30 July; the UBP’s ambassadors and buddies participated on Friday 28 July by hosting an event to encourage a sense of togetherness and solidarity among the university community. It emphasised the importance of friendship and how it contributes to the spread of kindness, love, and peace among people from many cultural backgrounds.

Bulelwa Moikwatlhai, who leads the Internationalisation at Home and Incoming Exchange Students portfolios in the Office for International Affairs, says the participants representing different countries in the Umoja Buddy Programme celebrated the day by visiting students and staff members all over campus and handing out treats with messages of friendship attached.

“The goal was to make someone’s day while learning about their understanding of friendship and to encourage people to reach out to their friends, express their appreciation, and engage in acts of kindness.” 

“The participants had the opportunity to share their personal stories and experiences of friendship, discussing the challenges they faced and overcame, and the lessons they learned. The event allowed individuals to reflect on the value of friendship and its transformative power in promoting understanding and acceptance,” said Moikwatlhai. 

Furthermore, she stated that the UBP has launched a social media campaign to encourage individuals worldwide to celebrate International Day of Friendship. Through inspiring stories, videos, and messages, the campaign aimed to spread the message of friendship and unity across borders. 

Overall, the Umoja Buddy Programme’s celebration of International Friendship Day was a testament to the programme’s commitment to fostering lifelong friendships and promoting intercultural understanding. By providing a platform for individuals to connect, learn, and appreciate each other’s background, the UBP continues to create a world where diversity is celebrated, and where friendship knows no boundaries. The UBP recognises that friendship has the power to bridge cultural divides and create meaningful connections. The UBP firmly believes that these interactions can break stereotypes, enhance cultural awareness, and foster a sense of belonging and inclusivity. 

  • The Umoja Buddy Programme is a programme that pairs newly admitted international students with current students at the UFS for social, cultural, and academic integration. It seeks to ensure the smooth transition and integration of international students into student life at the UFS, helping them to integrate into the campus and local communities. The programme aims to connect international and local students through meaningful lifelong friendships and to foster their academic, social, and cultural integration at the UFS.

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Prof Mary Kay Blakely from the Missouri School of Journalism (USA) speaks about the age of misinformation
2015-03-10

 

Prof Mary Kay Blakely  

Living in an age where misinformation is as common as loadshedding in South Africa, we all tend to ask who we can trust when reading or hearing the news media.

Prof Mary Kay Blakely from the Missouri School of Journalism (Columbia, USA) presented a public lecture recently entitled The age of misinformation: Who do you trust? at the UFS. She stressed the point of how, with the social media revolution and the rise of the citizen journalist, our news interests of old are being fed by many more new channels, influences, and opinions. This leaves us to question what is still true and what is still objective

For example, Blakely mentioned that “gossip, scandal, and celebrities have always been our fascination – even more so today.”

“But nowadays, we have to become even more critical thinkers.”

During Blakely’s presentation, she stated the harsh reality that objectivity is extremely difficult. True objectivity, which means keeping  yourself completely out of the story you cover, is virtually impossible.

“It is not just about covering both sides of the story. Often, there are far more sides to a story than just two, probably even five.”

Therefore, it comes down to fairness, balance, and truth, which are really important in covering a story. Hence, it is the obligation of the media to be fair, balanced, and truthful while recognising their own biases. 

Prof Mary Kay Blakely – Short Bio:

Prof Mary Kay Blakely is the author of the critically-acclaimed books Wake Me When It's Over, American Mom and Red, White and O So Blue. Her essays on social and political issues have appeared in The New York Times, The Washington Post, Mother Jones, LIFE, and Vogue, among others.

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