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31 July 2023 | Story Lerato Lesiu | Photo Supplied
Umoja Buddy Friendship Day
The Umoja Buddy Programme (UBP) in the Office for International Affairs at the University of the Free State (UFS) celebrated International Day of Friendship by visiting students and staff members all over campus and handing out treats with messages of friendship attached.

The Umoja Buddy Programme (UBP) in the Office for International Affairs at the University of the Free State (UFS) celebrated International Day of Friendship – a day proclaimed by the United Nations (UN) for people to celebrate the virtues of friendship and the role it plays in promoting peace across cultures.

This day is celebrated every year on 30 July; the UBP’s ambassadors and buddies participated on Friday 28 July by hosting an event to encourage a sense of togetherness and solidarity among the university community. It emphasised the importance of friendship and how it contributes to the spread of kindness, love, and peace among people from many cultural backgrounds.

Bulelwa Moikwatlhai, who leads the Internationalisation at Home and Incoming Exchange Students portfolios in the Office for International Affairs, says the participants representing different countries in the Umoja Buddy Programme celebrated the day by visiting students and staff members all over campus and handing out treats with messages of friendship attached.

“The goal was to make someone’s day while learning about their understanding of friendship and to encourage people to reach out to their friends, express their appreciation, and engage in acts of kindness.” 

“The participants had the opportunity to share their personal stories and experiences of friendship, discussing the challenges they faced and overcame, and the lessons they learned. The event allowed individuals to reflect on the value of friendship and its transformative power in promoting understanding and acceptance,” said Moikwatlhai. 

Furthermore, she stated that the UBP has launched a social media campaign to encourage individuals worldwide to celebrate International Day of Friendship. Through inspiring stories, videos, and messages, the campaign aimed to spread the message of friendship and unity across borders. 

Overall, the Umoja Buddy Programme’s celebration of International Friendship Day was a testament to the programme’s commitment to fostering lifelong friendships and promoting intercultural understanding. By providing a platform for individuals to connect, learn, and appreciate each other’s background, the UBP continues to create a world where diversity is celebrated, and where friendship knows no boundaries. The UBP recognises that friendship has the power to bridge cultural divides and create meaningful connections. The UBP firmly believes that these interactions can break stereotypes, enhance cultural awareness, and foster a sense of belonging and inclusivity. 

  • The Umoja Buddy Programme is a programme that pairs newly admitted international students with current students at the UFS for social, cultural, and academic integration. It seeks to ensure the smooth transition and integration of international students into student life at the UFS, helping them to integrate into the campus and local communities. The programme aims to connect international and local students through meaningful lifelong friendships and to foster their academic, social, and cultural integration at the UFS.

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UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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