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21 June 2023 | Story Amanda Tongha | Photo Samkelo Fetile
Enhancing students’ linguistic abilities
Language teaching professionals from Southern Africa attended a two-day symposium on foreign language acquisition practice on the UFS Bloemfontein Campus.

Language teaching professionals from across Southern Africa recently gathered at the University of the Free State (UFS) to discuss the need for benchmarking and standardising teaching and assessment practices. 

With the aim of empowering lecturers and researchers responsible for language acquisition and delivering competent students to ensure their employability globally, the educators addressed the challenges of language acquisition in the region. It was the first time that educators from different language disciplines, including Dutch, German, French, Afrikaans, isiZulu, Sesotho, and Sign Language, met to discuss standardisation and best practices in teaching and assessment.

The symposium, which was hosted on the Bloemfontein Campus on 8 and 9 June 2023, brought together educators from the UFS, North-West University, University of Cape Town, University of the Western Cape, University of KwaZulu-Natal, University of Pretoria, Rhodes University, University of South Africa, Stellenbosch University, University of the Witwatersrand, University of Limpopo, and Sol Plaatje University. They were joined by participants from the University of Namibia and the National University of Lesotho, providing a regional perspective. 

Standardising language acquisition in Southern Africa 

Prof Angelique van Niekerk, Head of the Department of Afrikaans and Dutch, German and French, says the meeting marked a movement towards delivering competent students in order to increase their employability in languages such as Dutch, German, French, Afrikaans, isiZulu, Sesotho, and Sign Language. 

“It is probably the first time that the different language disciplines and colleagues from disciplines involved in language acquisition in Southern Africa have met to discuss the need for benchmarking and standardising.” 

“The symposium was not on multilingualism per se, but as language scholars, we support multilingualism. Social cohesion is affected positively if people and their culture and language are accepted and thus used.”

Talking about the need for a reference framework for benchmarking languages, Dr Michelle Joubert, Subject Specialist in the UFS Centre for Teaching and Learning, told delegates in her keynote address that a coordinated system provides a basis for the mutual recognition of language qualifications. 

“Our aim is to develop a framework of standards for indigenous and foreign languages to reflect the political and social realities of a multilingual and multicultural South Africa, which aims to form a single South African education, employment, and residential space for its citizens.”

In another keynote address, Dr Carina Grobler, Subject Chair and Lecturer in French at the North-West University, highlighted effective assessment tools to enhance students’ ability to learn additional languages. 

Prof Van Niekerk says many new initiatives, such as the sharing of resources on centralised platforms, were some of the gains following the symposium; a follow-up event is planned for 2024. 

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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