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21 June 2023 | Story Amanda Tongha | Photo Samkelo Fetile
Enhancing students’ linguistic abilities
Language teaching professionals from Southern Africa attended a two-day symposium on foreign language acquisition practice on the UFS Bloemfontein Campus.

Language teaching professionals from across Southern Africa recently gathered at the University of the Free State (UFS) to discuss the need for benchmarking and standardising teaching and assessment practices. 

With the aim of empowering lecturers and researchers responsible for language acquisition and delivering competent students to ensure their employability globally, the educators addressed the challenges of language acquisition in the region. It was the first time that educators from different language disciplines, including Dutch, German, French, Afrikaans, isiZulu, Sesotho, and Sign Language, met to discuss standardisation and best practices in teaching and assessment.

The symposium, which was hosted on the Bloemfontein Campus on 8 and 9 June 2023, brought together educators from the UFS, North-West University, University of Cape Town, University of the Western Cape, University of KwaZulu-Natal, University of Pretoria, Rhodes University, University of South Africa, Stellenbosch University, University of the Witwatersrand, University of Limpopo, and Sol Plaatje University. They were joined by participants from the University of Namibia and the National University of Lesotho, providing a regional perspective. 

Standardising language acquisition in Southern Africa 

Prof Angelique van Niekerk, Head of the Department of Afrikaans and Dutch, German and French, says the meeting marked a movement towards delivering competent students in order to increase their employability in languages such as Dutch, German, French, Afrikaans, isiZulu, Sesotho, and Sign Language. 

“It is probably the first time that the different language disciplines and colleagues from disciplines involved in language acquisition in Southern Africa have met to discuss the need for benchmarking and standardising.” 

“The symposium was not on multilingualism per se, but as language scholars, we support multilingualism. Social cohesion is affected positively if people and their culture and language are accepted and thus used.”

Talking about the need for a reference framework for benchmarking languages, Dr Michelle Joubert, Subject Specialist in the UFS Centre for Teaching and Learning, told delegates in her keynote address that a coordinated system provides a basis for the mutual recognition of language qualifications. 

“Our aim is to develop a framework of standards for indigenous and foreign languages to reflect the political and social realities of a multilingual and multicultural South Africa, which aims to form a single South African education, employment, and residential space for its citizens.”

In another keynote address, Dr Carina Grobler, Subject Chair and Lecturer in French at the North-West University, highlighted effective assessment tools to enhance students’ ability to learn additional languages. 

Prof Van Niekerk says many new initiatives, such as the sharing of resources on centralised platforms, were some of the gains following the symposium; a follow-up event is planned for 2024. 

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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