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05 June 2023 | Story Leonie Bolleurs | Photo Supplied
Prof Bahta
For the past three years, Prof Yonas Bahta has studied the resilience of smallholder livestock farmers in agricultural drought, and the competitiveness of agri-food commodities.

The agricultural sector is marked by farmers’ daily struggles, including price hikes, climate change effects, and pest and disease outbreaks.

Prof Yonas T Bahta, Associate Professor and astute National Research Foundation (NRF) C2-rated researcher in the Department of Agricultural Economics at the University of the Free State (UFS), found that smallholder farmers who received drought relief support saw an improvement in their welfare. The study also found that economic capital, social capital, human capital, and natural capital substantially affected the welfare of smallholder farmers.

Agricultural drought

These findings came from the study, titled: The resilience of households to agricultural drought in the Northern Cape province of South Africa. Prof Bahta’s aim with this study was threefold – to assess household resilience to agricultural drought among smallholder livestock farmers, to evaluate the welfare of smallholder farming households affected by agricultural drought, and to identify factors influencing agricultural drought resilience and food insecurity among smallholder livestock farmers.

During his investigation, he found that only 9% of the smallholder livestock farmers were resilient to agricultural drought. According to him, farming households with access to credit, farmers who received assistance from the government (such as training and feed) during drought, and farmers who are part of a cooperative proved to be more resilient to agricultural drought.

When it comes to food security, he discovered that assets, social safety nets, and indicators of adaptive capacity had a positive influence on households' ability to withstand food insecurity. Alternatively, climate change indicators negatively impacted households’ resilience to food insecurity.

For the past three years, he has studied the resilience of smallholder livestock farmers in agricultural drought. He believes that resilience – the ability to bounce back from adversities – is crucial.

According to him, both the smallholder livestock sector (farmers) and the agrifood industry need to develop resilience to effectively cope with and recover from agricultural drought, macroeconomic stability (inflation), competitiveness, productivity, and other related factors.

Competitiveness of agri-food commodities

Prof Bahta also launched investigations into the competitiveness of agri-food commodities in South Africa as well as Namibia.

The studies were titled: Competitiveness of Namibia’s Agrifood Commodities: Implications for Food Security and Competitiveness of South Africa’s Agrifood Commodities.

In these studies, he respectively looked at the competitiveness of South Africa’s and Namibia’s agrifood products, the factors that influence it, and its implication for food security.

In both countries, he discovered a combination of comparative advantage and disadvantage.

“South Africa and Namibia exhibited a trade structure that was less concentrated and not dependant on international trade in the agri-food industry, having minimal impact on Namibia's food security. The productivity of agriculture and GDP per capita positively influenced the comparative advantage of South Africa, whereas land productivity and GDP per capita influenced the degree of food insecurity in Namibia,” explains Prof Bahta the main research findings.

Research outputs

The study on the resilience of smallholder livestock farmers was supported by funding from the National Research Foundation. To explore the competitiveness of agri-food commodities, Prof Bahta collaborated with the Namibia University of Science and Technology (NUST), benefiting from their strong existing academic relationship. The UFS Office for International Affairs played a key role in facilitating this study, with research partnerships existing between the universities of both countries.

According to Prof Bahta, the findings of these two studies have resulted in the publication of more than 13 articles in journals ranking in the highest (Q1) and second highest categories (Q2) in the specific field. A paper will also be presented at the upcoming International Food and Agribusiness Management Association (IFAMA) international conference in New Zealand from 17 to 20 June 2023.

Furthermore, five popular articles on the main findings of the studies (written in non-technical language) were also published on these topics, focusing on the farmers and policy makers (as a policy brief and popular) as the target audience. These articles looked at, among others, the impact of policy intervention on food insecurity in times of shock; coping strategies of smallholder livestock farmers during food insecurity shocks; measuring the resilience of female smallholders in South Africa; and farming for success.

This study also resulted in the graduation of three master's students (two with distinction) and three honours students.

Looking ahead, Prof Bahta emphasises the necessity for conducting similar studies targeting both commercial and smallholder farmers, focusing on crops and livestock in various provinces across South Africa. He also feels that connections need to be established with universities besides NUST.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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