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27 June 2023 | Story Valentino Ndaba | Photo Charl Devenish
Discussing the Africa We Want
Discussing the Africa we want, were from the left: Shelton Makore (Senior Mercantile Law Lecturer), Prof Danie Brand (Director of the Free State Centre for Human Rights), Ntando Sindane (Private Law Lecturer), and Dr Isolde de Villiers (Senior Mercantile Law Lecturer).

“The Africa we want can only be achieved by promoting good governance, democracy, respect for human rights, justice and the rule of law, a peaceful and secure Africa with a strong cultural identity, common heritage, values, and ethics,” said Shelton Makore, Senior Law Lecturer in the University of the Free State Department of Mercantile Law.

He further remarked that, “Such an approach will enable Africa to have economic, political, and social development that is people-driven, relying on the potential offered by the people of Africa, especially its women and youth, caring for children, and an Africa that is strong, united, resilient, and an influential global player and partner.”

Makore's statement encapsulated a concise summary of the dialogue he moderated, which took place during Africa Month and was organised by the Faculty of Law. The main purpose of the dialogue was to delve into the African Union's Agenda 2063, titled ‘The Africa we want’, with a specific focus on advancing justice in Africa to achieve sustainable development. The discussions revolved around the idea of fostering a politically united and integrated continent that embraces the principles of Pan-Africanism and the vision of African Renaissance.

Looking back on Africa Month

The Faculty of Law hosted a two-tier Africa Day event on the Bloemfontein Campus on 25 May 2023. It included a round-table dialogue on 'Advancing Justice with a View of the Future: The 2063 Agenda for Sustainable Development' and a cultural exhibition titled: 'Appreciating Knowledge through Culture'.

Prof Danie Brand, Director of the Free State Centre for Human Rights at the UFS, Ntando Sindane, Lecturer in the Department of Private Law, and Dr Isolde de Villiers, Senior Lecturer in the Department of Mercantile Law, were part of the panel of experts who facilitated a discussion that looked through the lens of seven aspirational themes:

  • A prosperous Africa, based on inclusive growth and sustainable development
  • An integrated continent, politically united and based on the ideals of Pan-Africanism and the vision of African Renaissance
  • An Africa of good governance, democracy, respect for human rights, justice, and the rule of law
  • A peaceful and secure Africa
  • Africa with a strong cultural identity, common heritage, values, and ethics
  • An Africa whose development is people-driven, relying on the potential offered by African people, especially its women and youth, and caring for children
  • An Africa as a strong, united, resilient, and influential global player and partner

Africa’s futureEnvisioning

During the discussion, Prof Brand underscored the importance of fostering cultural diversity as a means to achieve inclusivity and a sustainable future. On the other hand, Sindane highlighted the necessity of engaging in self-reflection and adapting to the challenges posed by neoliberal and neo-colonial economic structures, aiming to address poverty, hunger, and deprivation in Africa. The panellists delved into a comprehensive exploration of the Sustainable Development Goals and their significant role in shaping the desired future for Africa. Dr De Villiers highlighted the impact of spatial injustice on people's lives, emphasising the need for fair and equitable distribution of resources and opportunities within cities and towns.

The dialogue generated valuable insights on repositioning Africa as a beacon of hope, inclusivity, justice, and prosperity, aligning with the UFS Vision 130 strategic plan. Additionally, the exhibition added to the dialogue's impact, featuring impressive displays of cultural attire, food, and artefacts by students representing diverse African countries.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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