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Thought-Leader Series: A culture of acceptance – is this South Africa’s greatest threat?

12 June 2023 | Story Samkelo Fetile

2023 UFS Thought-Leader Series

PRESENTS

a panel discussion titled

A culture of acceptance – is this South Africa’s greatest threat?

Watch the livestream (live on 13 July 2023)

The University of the Free State is pleased to announce the upcoming UFS Thought-Leader panel discussion titled “A Culture of Acceptance – South Africa’s Greatest Threat?” as part of the 2023 Thought-Leader Series. A public South African higher-education institution, The University of the Free State (UFS) recognises its responsibility to contribute to the public discourse. In collaboration with the Free State Literature Festival, this event will bring together esteemed thought leaders to shed light on the social, political, economic, and business landscape of South Africa and its implications for our future. The panel discussion will be facilitated by Prof Francis Petersen, Vice-Chancellor and Principal of the UFS.

Panel discussion presented on 13 July 2023

The general state of decay we are currently experiencing in our various structures of governance on nearly all levels is preventing the economic growth that our country so desperately needs to move forward. Our current national financial status is clearly the result of not only poor government performance, but also a totally deficient policy environment. Part of the threats currently facing our country is civil society’s attitude of accepting rampant corruption, crime, and economic degradation as if it is something inevitable and unavoidable. The question is: has our current situation created a society that has simply accepted its fate? Or has it created a society that has become more innovative and creative, actively navigating current challenges, and finding new solutions to societal issues independent of government? These are some of the aspects we look forward to discussing with the esteemed panel.

Date:	Thursday 13 July 2023
Time:	10:00-12:00
Venue:	Albert Wessels Auditorium, Bloemfontein Campus
RSVP:	https://events.ufs.ac.za/e/ThoughtLeaderPanel by 10 July 2023

Refreshments will be served.

For further information, contact Alicia Pienaar at pienaaran1@ufs.ac.za.

Some of the topics discussed by leading experts in 2022 included, among others, Crime in South Africa – who is to blame; Are our glasses half full or half empty; What needs to be done to power up South Africa?; and A look into the future of South Africa. This year’s webinar series commenced in April, when we discussed Threats to South Africa’s stability and security challenges.

Facilitator:	Prof Francis Petersen	Vice-Chancellor and Principal, UFS

Panellists:	Prof Bonang Mohale	President: Business Unity South Africa

	Prof Piet Croucamp	Senior Lecturer, Political Studies and International Relations: North-West University

	Dr Sipho Pityana	Founder and Chairman: Izingwe Capital (Pty) Limited

	Dr Lindie Koorts	Research Fellow: International Studies Group, UFS

Bios of speakers:

Prof Bonang Mohale

Bonang Mohale is the President of Business Unity South Africa (BUSA), Chancellor of the University of the Free State, Professor of Practice in the Johannesburg Business School (JBS) College of Business and Economics and Chairman of The Bidvest Group Limited, SBV Services and ArcelorMittal! He is a member of the Community of Chairpersons (CoC) of the World Economic Forum.

Mohale, a highly respected South African businessman, has held several leadership positions; namely, CEO of Business Leadership South Africa (BLSA), Vice President and Chairman of Shell South Africa (Pty) Ltd, Executive Vice President of SAA and MD of Otis (Pty) Ltd, among others. A vocal, agent courageous change, Mohale is known for his patriotism and active role in advancing the interests of South Africa. Mohale has a distinguished career and track record of leading and building successful companies and making significant advances in the transformation of these companies.

An avid writer, Mohale is the author of the bestselling books, “Lift As You Rise“ and “Behold The Turtle” which contain and reveals the issues he is passionate about. Mohale has been included in the Reputation Poll International’s (RPI) 2023 list of the ‘100 Most Reputable Africans’. The selection criteria are Integrity, Reputation, Transparency, Visibility, and Impact.

Prof Piet Croucamp

Professor Piet Croucamp teaches politics at the North-West University. His research interest is the social origins of violence. He has published extensively in both national and international scholarly journals.

Dr Sipho Pityana

Dr Sipho Mila Pityana is a business leader with extensive experience, having served in both executive and non-executive capacities on several local and international boards of blue-chip companies. He is the founder and Chairman of his private investment firm Izingwe. He is currently Chairman of the JSE-listed Redefine Properties, and non-executive Director of the Absa Bank Group. He is the former Chairman of AngloGold Ashanti Limited, and Munich Re of Africa. He also served as a lead independent Director of the Absa Group and an executive director of Nedcor Investment Bank, among others. He was the founding delegate of the National Economic Development and Labour Council (NEDLAC), and he was one of the founding members of the governing body of the Commission for Conciliation, Mediation and Arbitration. He served on the governing body of the International Labour Organisation (ILO). His passion for education has seen him serve as Registrar of the University of Fort Hare, Chairperson of the National Student Financial Aid Scheme (NSFAS), and former Chairperson of the Council of the University of Cape Town.

Dr Lindie Koorts

Dr. Lindie Koorts is a historian, biographer and author. She is a Research Associate at the University of the Free State's International Studies Group and a regular media commentator, who often writes on the links between current affairs and history.

Livestream

WATCH: 2023 UFS Thought-Leader Series (Live on 13 July 2023)

News Archive

Code-switching, tokenism and consumerism in print advertising

2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References

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