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28 June 2023 | Story Nonsindiso Qwabe | Photo Supplied
UFS Qwaqwa Campus Africa Day
The UFS Qwaqwa Campus Africa Day event celebrates African heritage and diversity.

The University of the Free State (UFS) Qwaqwa Campus concluded Africa Month with a multicultural array of performances at their Africa Day Celebration event on 27 May 2023.

The Qwaqwa Campus is renowned for its traditional flair, and each of the 17 performers captivated the audience with cultural ingenuity, creating an atmosphere of excitement and energy in the campus’ Mandela Hall. Students came together to honour Africa’s rich cultural heritage through traditional music, dance, poetry, cuisine, and fashion. The Department of Student Affairs and the Office for International Affairs collaborated to make the celebrations a resounding success.

According to the campus’ Student Life Senior Officer, Simbongile Jojo, the event served a greater purpose beyond artistic expression. “The celebration allowed students to share their rich cultures and heritage. It also encouraged students to take an interest in expanding their knowledge of other cultures, fostering a sense of multicultural solidarity and unity.”

Celebrating and embracing cultures outside one’s own

In addition to the music, dance, and spoken word, external fashion designers were given a platform to showcase their garments, adding an extra flair to diversity and artistic expression.

The Director of Student Affairs on the campus, Zoleka Dotwana, said her division prioritised student cohesion and celebrating and embracing cultures outside their own. “What a fantastic arts and culture event. Amid the freezing weather conditions, I haven’t seen such enthusiasm and social cohesion among students since the first-year welcoming week. The event was about celebrating Africa as a collective of citizens from various corners and doing so with pride. Our partnership with the International Office came in handy as well. I would like to highlight that Qwaqwa students are exceptionally talented. How I wished we had more time for them to enjoy themselves.

The Qwaqwa Campus introduced colleges for on- and off-campus students in 2023, and Dotwana said the model was already bearing fruit in bringing the student community together. “It was encouraging to see the participation of off-campus students and witness how proud students were in parading their cultures. I was surprised to find out that we have Tsonga students on the campus.”

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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