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28 June 2023 | Story Nonsindiso Qwabe | Photo Supplied
UFS Qwaqwa Campus Africa Day
The UFS Qwaqwa Campus Africa Day event celebrates African heritage and diversity.

The University of the Free State (UFS) Qwaqwa Campus concluded Africa Month with a multicultural array of performances at their Africa Day Celebration event on 27 May 2023.

The Qwaqwa Campus is renowned for its traditional flair, and each of the 17 performers captivated the audience with cultural ingenuity, creating an atmosphere of excitement and energy in the campus’ Mandela Hall. Students came together to honour Africa’s rich cultural heritage through traditional music, dance, poetry, cuisine, and fashion. The Department of Student Affairs and the Office for International Affairs collaborated to make the celebrations a resounding success.

According to the campus’ Student Life Senior Officer, Simbongile Jojo, the event served a greater purpose beyond artistic expression. “The celebration allowed students to share their rich cultures and heritage. It also encouraged students to take an interest in expanding their knowledge of other cultures, fostering a sense of multicultural solidarity and unity.”

Celebrating and embracing cultures outside one’s own

In addition to the music, dance, and spoken word, external fashion designers were given a platform to showcase their garments, adding an extra flair to diversity and artistic expression.

The Director of Student Affairs on the campus, Zoleka Dotwana, said her division prioritised student cohesion and celebrating and embracing cultures outside their own. “What a fantastic arts and culture event. Amid the freezing weather conditions, I haven’t seen such enthusiasm and social cohesion among students since the first-year welcoming week. The event was about celebrating Africa as a collective of citizens from various corners and doing so with pride. Our partnership with the International Office came in handy as well. I would like to highlight that Qwaqwa students are exceptionally talented. How I wished we had more time for them to enjoy themselves.

The Qwaqwa Campus introduced colleges for on- and off-campus students in 2023, and Dotwana said the model was already bearing fruit in bringing the student community together. “It was encouraging to see the participation of off-campus students and witness how proud students were in parading their cultures. I was surprised to find out that we have Tsonga students on the campus.”

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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