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28 June 2023 | Story Nonsindiso Qwabe | Photo Supplied
UFS Qwaqwa Campus Africa Day
The UFS Qwaqwa Campus Africa Day event celebrates African heritage and diversity.

The University of the Free State (UFS) Qwaqwa Campus concluded Africa Month with a multicultural array of performances at their Africa Day Celebration event on 27 May 2023.

The Qwaqwa Campus is renowned for its traditional flair, and each of the 17 performers captivated the audience with cultural ingenuity, creating an atmosphere of excitement and energy in the campus’ Mandela Hall. Students came together to honour Africa’s rich cultural heritage through traditional music, dance, poetry, cuisine, and fashion. The Department of Student Affairs and the Office for International Affairs collaborated to make the celebrations a resounding success.

According to the campus’ Student Life Senior Officer, Simbongile Jojo, the event served a greater purpose beyond artistic expression. “The celebration allowed students to share their rich cultures and heritage. It also encouraged students to take an interest in expanding their knowledge of other cultures, fostering a sense of multicultural solidarity and unity.”

Celebrating and embracing cultures outside one’s own

In addition to the music, dance, and spoken word, external fashion designers were given a platform to showcase their garments, adding an extra flair to diversity and artistic expression.

The Director of Student Affairs on the campus, Zoleka Dotwana, said her division prioritised student cohesion and celebrating and embracing cultures outside their own. “What a fantastic arts and culture event. Amid the freezing weather conditions, I haven’t seen such enthusiasm and social cohesion among students since the first-year welcoming week. The event was about celebrating Africa as a collective of citizens from various corners and doing so with pride. Our partnership with the International Office came in handy as well. I would like to highlight that Qwaqwa students are exceptionally talented. How I wished we had more time for them to enjoy themselves.

The Qwaqwa Campus introduced colleges for on- and off-campus students in 2023, and Dotwana said the model was already bearing fruit in bringing the student community together. “It was encouraging to see the participation of off-campus students and witness how proud students were in parading their cultures. I was surprised to find out that we have Tsonga students on the campus.”

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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