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08 June 2023 | Story Nosethu Badlezana | Photo Supplied
Nosethu Badlezana
Nosethu Badlezana, Academic Facilitator: Centre for Teaching and Learning

The University of the Free State (UFS) is celebrating Youth Month by showcasing the positive influence of the institution on career development. As part of this initiative, we are sharing the stories of UFS alumni who are now working at the university.

Nosethu Badlezana shares her UFS journey:

Q: Year of graduation from the UFS: 
A: I completed my undergraduate degree in 2015 and thereafter obtained my honours in 2016.

Q: Qualification obtained from the UFS: 
A: The first degree I obtained was a BA in Communication with specialisation in Media Studies and Journalism. I then made the decision to pursue my honours degree in the same field.

Q: Date of joining the UFS as a staff member: 
A: In 2016, I began my internship on the Qwaqwa Campus with the Centre for Teaching and Learning’s former Curriculum Delivery and Innovation Division, which is now known as the Blended Learning Innovation Support and Services Division. The following year, upon completion of my internship, I was appointed as an Assistant Officer in the Academic Language and Literacy Development Division within the same department. Then, in 2022, I was promoted to the role of Academic Facilitator.

Q: How did the UFS prepare you for the professional world?
A: During my time as a student at the UFS, I followed a comprehensive curriculum that equipped me with essential skills to thrive in a professional setting. Through a diverse range of modules, I developed proficiencies in crucial areas, including time management, effective communication, problem-solving, critical thinking, self-management, and collaborative teamwork.

Q: What are your thoughts on transitioning from a UFS alumnus to a staff member? 
A: It's a fascinating journey, one that feels like a way of giving back to the community that nurtured and shaped me. Assisting students to achieve success in higher education doesn't feel like a burden to me, as I once walked the same path as a student at this institution. The UFS has provided me with a valuable network of support and mentorship, which has been instrumental in fostering a sense of security and confidence in my chosen career path.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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