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#YouthMonth: Celebrating youth empowerment

08 June 2023 | Story Nosethu Badlezana | Photo Supplied

The University of the Free State (UFS) is celebrating Youth Month by showcasing the positive influence of the institution on career development. As part of this initiative, we are sharing the stories of UFS alumni who are now working at the university.

Nosethu Badlezana shares her UFS journey:

Q: Year of graduation from the UFS:

A: I completed my undergraduate degree in 2015 and thereafter obtained my honours in 2016.

Q: Qualification obtained from the UFS:

A: The first degree I obtained was a BA in Communication with specialisation in Media Studies and Journalism. I then made the decision to pursue my honours degree in the same field.

Q: Date of joining the UFS as a staff member:

A: In 2016, I began my internship on the Qwaqwa Campus with the Centre for Teaching and Learning’s former Curriculum Delivery and Innovation Division, which is now known as the Blended Learning Innovation Support and Services Division. The following year, upon completion of my internship, I was appointed as an Assistant Officer in the Academic Language and Literacy Development Division within the same department. Then, in 2022, I was promoted to the role of Academic Facilitator.

Q: How did the UFS prepare you for the professional world?

A: During my time as a student at the UFS, I followed a comprehensive curriculum that equipped me with essential skills to thrive in a professional setting. Through a diverse range of modules, I developed proficiencies in crucial areas, including time management, effective communication, problem-solving, critical thinking, self-management, and collaborative teamwork.

Q: What are your thoughts on transitioning from a UFS alumnus to a staff member?

A: It's a fascinating journey, one that feels like a way of giving back to the community that nurtured and shaped me. Assisting students to achieve success in higher education doesn't feel like a burden to me, as I once walked the same path as a student at this institution. The UFS has provided me with a valuable network of support and mentorship, which has been instrumental in fostering a sense of security and confidence in my chosen career path.

News Archive

UFS receives several awards for communication projects

2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
- B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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