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#YouthMonth: Celebrating youth empowerment (Boitumelo Mokheseng)

22 June 2023 | Story Boitumelo Mokheseng | Photo Supplied

The University of the Free State (UFS) is celebrating Youth Month by showcasing the positive influence of the institution on career development. As part of this initiative, we are sharing the stories of UFS alumni who are now working at the university.

Boitumelo Mokheseng, Presidential Youth Employment Initiative (PYEI) Intern in the Qwaqwa Campus Health and Wellness Centre, shares her UFS journey:

Q: Year of graduation from the UFS:

A: 2021.

Q: Qualification obtained from the UFS:

A: Bachelor of Administration.

Q: Date of joining the UFS as a staff member:

A: March 2023.

Q: Initial job title and current job title:

A: PYEI intern in the Qwaqwa Campus Health and Wellness Centre.

Q: How did the UFS prepare you for the professional world?

A: The University of the Free State (UFS) propelled me towards the career path I had always aspired to. The comprehensive education I received not only equipped me with the necessary skills for the workplace, but also fostered a problem-solving mindset that was ingrained in us from our undergraduate years.

Q: What are your thoughts on transitioning from a UFS alumnus to a staff member?

A: The transition from being a UFS student to a staff member has been wonderful, even though challenging, because now I get to feel the pressure that the clinic staff felt while I was a student. For instance, when visiting the clinic before, I didn’t understand why there are long queues, why we are not assisted in time; since I’m the one assisting the students with the booking systems and making sure they get to the consulting rooms, I now understand how things work.

Q: Any additional comments about your experience?

A: Working here at the UFS has been a dream come true. I am fascinated daily by meeting up with inspiring people who motivate me to do better in life, and I keep learning new things. The experience so far is good; I have acquired new skills, moved from office work and got involved in campaigns such as First Things First where I can engage more with students and meet the different stakeholders from the health department. I’m thankful for the great opportunity the university has given me to be part of it as a staff member – no longer a student.

News Archive

UFS receives several awards for communication projects

2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
- B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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