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28 June 2023 | Story Kate Poen | Photo Supplied
Kate Poen
Kate Poen is an Academic Adviser in the Centre for Teaching and Learning.

The University of the Free State (UFS) is celebrating Youth Month by showcasing the positive influence of the institution on career development. As part of this initiative, we are sharing the stories of UFS alumni who are now working at the university.

Kate Poen, Academic Adviser in the Centre for Teaching and Learning, shares her UFS journey:

 

Q: Year of graduation from the UFS:

A: April 2018 and 2023.

Q: Qualification obtained from the UFS:

A: BSocSci Honours in Psychology and PGDip in Higher Education.

Q: Date of joining the UFS as a staff member:

A: I joined the UFS as a staff member in 2017.

Q: Initial job title and current job title:

A: My initial job was as a Teaching Assistant for UFS101 (now UFSS) under Transition Development and Success (TDS) and I am currently an Academic Adviser under Advising, Access, and Success (AAS) in the Centre for Teaching and Learning.

Q: How did the UFS prepare you for the professional world?

A: The UFS has taught me responsibility and accountability as a professional. It instilled in me the competence of lifelong learning, to consistently develop myself personally and professionally, as well as the ability to always innovate my skills, and not only be an individual able to compete on a national level, but globally in the higher education space as well.

Q: What are your thoughts on transitioning from a UFS alumnus to a staff member?

A: Transitioning from a UFS alumnus to a staff member has been interesting. Being a UFS alumnus in my experience opens the door to opportunities for growth and development, even with the challenges it does bring. It is a personal choice as to whether one sees and uses the opportunities. What it does provide one with is definitely an informed perspective of the staff experiences, especially support staff.

Q: Any additional comments about your experience?

A: I am grateful for the opportunities I’ve been afforded at the institution to not only grow as an individual, but also to make a difference and a little impact in the work that I do daily. Grateful for the relationships I was also able to establish with colleagues in different spaces on all three of our campuses.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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